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Family Advisor

United States, Tysons 50000.00 USD / Year · Job Posted April 01, 2026
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Job Description

US Performance Academy (USPA) is seeking a full-time Family Advisor to serve as the first point of contact for prospective families and play a critical role in driving enrollment growth. This role focuses on lead generation, early-stage engagement, and pipeline development, ensuring a consistent flow of qualified, well-nurtured families into the Admissions process. The Family Advisor acts as a trusted ambassador for USPA’s academic model, supporting families as they explore flexible, elite educational pathways for student-athletes. This is an ideal role for someone who thrives in a fast-paced, relationship-driven environment and enjoys representing an innovative school model both virtually and in person.

Job Responsibility

  • Serve as the first point of contact for prospective families exploring USPA
  • Actively pursue new leads through outreach, events, community engagement, and strategic partnerships
  • Build and maintain a strategic outreach calendar aligned with enrollment goals
  • Develop relationships with homeschool groups, educational consultants, youth programs, and parent networks
  • Conduct outbound outreach via phone, email, and social platforms
  • Monitor educational and enrollment trends to identify new pools of high-fit prospective students
  • Track outreach effectiveness and continuously adjust strategies to improve lead volume and quality
  • Represent USPA at virtual and in-person fairs, events, and partner activities
  • Deliver engaging presentations and collect prospective family information
  • Coordinate with Marketing to ensure consistent messaging and brand alignment
  • Follow up promptly with event-generated leads and nurture next-step engagement
  • Re-engage past leads and proactively identify families who may benefit from flexible or alternative education models
  • Enter all new leads into the CRM
  • Maintain accurate, up-to-date lead activity and ensure full pipeline capture
  • Nurture prospective families through early engagement and next-step conversations
  • Determine lead readiness and transition qualified families to Admissions Advisors
  • Provide high-level program information and address early-stage family questions
  • Partner closely with Admissions Advisors to ensure a smooth and aligned transition
  • Send detailed handoff emails including lead context, notes, and scheduled dates
  • Maintain thorough CRM documentation to support seamless onboarding and family experience
  • Share insights from families and the field to inform enrollment strategy and process improvements
  • Manage a high-volume pipeline in a fast-paced environment
  • Track metrics, report on pipeline growth, and meet enrollment contribution goals
  • Proactively identify pipeline gaps and take corrective actions without prompting
  • Consistently meet or exceed monthly, quarterly, and annual enrollment targets
  • Balance empathy, responsiveness, and accountability in all family interactions

Requirements

  • Bachelor’s degree required (education, communications, business, or related field preferred)
  • Experience in admissions, enrollment, family advising, sales, recruiting, or relationship-based roles
  • Experience working in high-performance, elite, or competitive student environments strongly preferred
  • Comfortable with frequent travel and non-traditional work hours
  • Proven ability to work in goal-oriented, fast-moving settings
  • Strong relationship-building and communication skills
  • Confident, professional presence with families and partners
  • Self-directed, adaptable, and results-oriented
  • Goal-oriented and internally motivated to close deals
  • Comfortable educating and influencing without being transactional
  • Highly organized with strong follow-through
  • Passion for student success and flexible education models

What we offer

  • Health Insurance (Medical, Dental, Vision)
  • 401(k) Retirement Plan with employer match
  • Paid Time Off (vacation, sick leave, company holidays)
  • Life & Disability Insurance
  • Employee Assistance Program (EAP)
  • Wellness Programs

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