F&B Marketing Assistant Manager Job at Four Seasons (Illes Balears)

Job Description

The Food & Beverage Marketing Manager leads marketing for Restaurants & Bars and ancillary F&B areas, driving visibility, internal/external guest engagement and revenue growth. Develops and executes campaigns and promotions in partnership with F&B Operations, that elevate outlet positioning and support commercial targets. Oversees agency and partner deliverables to ensure integrated PR and marketing efforts support property priorities. In conjugation with Commercial Director, Director of PR & Marketing and Director of F&B, the Food & Beverage Marketing Manager plays an integral role in the development and execution of the annual strategic commercial plan comprised of public relations, social media, and marketing communications strategies that support the business objectives. Through strategic thinking and execution, increase awareness and visibility of the outlets and its food and beverage offerings and team, the Manager also contributes to driving traffic and revenues. The role may also require the involvement in the SPA marketing strategy, creating and executing marketing and promotional strategies to attract new clients and retain existing ones. Simultaneously, the Food & Beverage Marketing Manager acts as a 'guardian' of the conceptual and visual identity of the relevant outlets.

Job Responsibility

Executes all key Restaurant and Bar Marketing initiatives as defined below
Rollout & Sustainment of F&B Commercial Initiatives
Rollout property initiatives to ensure adoption and success
Coordination of F&B participation in corporate global campaigns
R&B Expert
Develops annual F&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals
Design and implement innovative programs that increase awareness of F&B, its offerings and dynamic team
Support review of outlet positioning, marketing plans, promotional calendars and KPI tracking
Leads Weekly F&B Marketing Meeting
Digital Marketing
Liase with Digital Marketing team on F&B's digital strategy and ensure marketing funds are distributed accordingly
Leads in F&B digital marketing included but not limited to PPC, SEO/SEM, analytics and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
Work in conjunction with Social Media team on F&B's social strategy to ensure creation of content for all F&B social media accounts including ideas, execution, agency management, scheduling
Lead creatives and briefing of campaigns & strategy with Social Media team for F&B social media channels
PR
Liaise with PR team to ensure proprietary F&B websites are aligned with the F&B's positioning and business objectives and creative storytelling
Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites
Lead creation of Press Releases (brief to copywriters) for PR agencies
Liaise with the PR team to plan, develop the public relations strategy for the F&B outlets, such as management and follow-up with PR agency, organizing events, one-on-one interviews with media, KOL's and key accounts that are potential for the F&B outlets. (Luxury accounts, F&B etc)
Brand/Creative
Supervise the overall storytelling and communication strategy for the culinary and social segment: website, online platforms, collateral marketing
Lead and oversees any F&B related photo- and videoshoots to ensure all R&B visual assets are in line with the FS brand standards
Maintains Hotel's image library and video banks with related R&B content, and obtain all signed usage rights as needed
Develop and preserves brand, visual identity and concept in all elements of the marketing process
Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
Collaborations and Activations
Create culinary and social experiences such as seasonal events and happenings to foster revenue opportunities through customer insights and with F&B team
Build and maintain a close relationship with events intermediaries, organizing happenings that lead to strategic alliances and sales opportunities
Develop collaboration/ sponsorship opportunities
Lead marketing planning for partnerships for outlets with key luxury brands
Lead Events organization in/out of the hotel together with Catering/F&B Team
Profit Functions
Set and control F&B Marketing Budget and Expenses and is responsible for updating Commercial Director and Director of PR & Marketing about expenses for forecast purposes
Works closely with the Commercial Director, Director of PR & Marketing, F&B Director, Restaurant Managers and Executive Chef to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
Track ROI and present monthly results of marketing efforts (PR, Activities & Events) and expenses on a monthly, quarterly, and annual basis
Responsible for processing relevant invoices and purchase orders, and maintain operational expenses for monthly expense management
People Function
Maintains positive client and media relations, develop and build strong connection with local/global press and journalists along side the PR team
Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses in conjunction with PR
Participate in local R&B community and industry events
Attend internal meetings for F&B and will be actively involved in maintaining communication and promotional calendars. Leads F&B Marketing Meetings with ops team
Responsible for internal communication and R&B outlets playbook

Requirements

Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees and agencies on a daily basis
Able to achieve under pressure - multiple tasks and time constraints
Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders
Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills
Understands F&B marketplace
well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition's marketing communications activities and implements change as dictated by market requirements
Well-organized, able to set priorities and be detail-oriented
Is an ambassador of the Restaurants and Bars at all times, both inside and out into the community
Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
Photography skills and an eye for aesthetic
Media relations experience
Demonstrated knowledge of mobile, emerging and social media applications
Knowledge of production methods in graphic arts and collateral
Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign

What we offer

Competitive salary and benefits package
Opportunities for career growth and advancement within a global hospitality brand
Comprehensive training and development opportunities to enhance your skills and knowledge
Employee meals available at the staff restaurant
Employee recognition programs focused on engagement and career progression
Complimentary uniform dry-cleaning service

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F&B Marketing Assistant Manager

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