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Four Seasons Logo Four Seasons · Hospitality and Tourism

F&B Group Sales Assistant Manager

Malaysia, Kuala Lumpur · Job Posted April 05, 2026
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Job Description

The F&B Group Sales Assistant Manager is responsible for driving topline revenue and profitable growth across group dining, social events, weddings, and corporate functions within Restaurants and Bars. This role owns the full sales lifecycle, from proactive business development and pipeline management to contracting, forecasting, and post event analysis, while partnering closely with Culinary, Operations (F&B & Rooms), Finance, and PR & Marketing to deliver seamless guest experiences. Success in this role is measured through revenue achievement versus budget, conversion performance, space and date optimization, guest satisfaction, repeat business, forecasting accuracy, and compliance with brand and operational standards.

Job Responsibility

  • Own and actively manage a defined F&B group sales portfolio including corporate, social, weddings, travel trade, and wholesale segments
  • Proactively prospect, qualify, and convert new group dining and event opportunities, ensuring a healthy pipeline that supports budgeted revenue targets
  • Develop and execute account plans for key clients and market segments to maximize repeat business and long-term revenue
  • Optimize pricing, minimum spends, menu selection, and concessions in collaboration with F&B leadership to maximize contribution margin and yield
  • Identify and pursue new revenue opportunities within outlets, including shoulder date strategies and non-traditional event usage
  • Partner with Culinary and Operations teams to design menus, manage costing, and create upsell opportunities that enhance both guest experience and profitability
  • Lead the sales process for each event through to handover process, ensuring all event specifications, timelines, risks, and special requirements are clearly documented and communicated
  • Maintain outlet space calendars and protect high demand dates through disciplined space and date management in collaboration with outlet leadership
  • Ensure all contracts, BEOs, cut off dates, attrition terms, and billing instructions are accurate, compliant, and enforced
  • Conduct site inspections/tastings, prepare proposals, and tailor value-add inclusions aligned to guest needs
  • Drive post-event debriefs, manage escalations, and capture feedback for continuous improvement
  • Deliver accurate weekly/monthly forecasts based on the pipeline and leads
  • Ensure compliance with brand standards, food safety (HACCP), alcohol service regulations, and contracting policies
  • Build and maintain a robust sales pipeline with a minimum coverage ratio aligned to budget targets
  • Track and actively manage lead response times, conversion ratios (lead to definite and definite to actual), and lost business with documented reason codes
  • Deliver accurate weekly, monthly, and quarterly revenue forecasts within defined variance thresholds
  • Monitor pacing, demand patterns, and market trends to proactively adjust sales strategies and pricing recommendations

Requirements

  • 3–5 years' experience in hotel group sales, events, or F&B sales with direct revenue accountability
  • Proven success managing corporate and social group segments and closing multi-function events
  • Strong understanding of F&B operations, menu engineering, costing, and space management
  • Excellent negotiation, presentation, and stakeholder management skills
  • Diploma or degree in Hospitality, Food & Beverage, or a related field
  • Availability to work evenings, weekends, and attend client events as required
  • Excellent reading, writing, and oral proficiency in English language
  • Must be able to speak, read, and write Bahasa Malaysia
  • Must have the right to work in Malaysia

What we offer

  • Competitive salary, wages, and a comprehensive benefits package
  • Excellent training and development opportunities
  • Complimentary accommodation at other Four Seasons Hotels and Resorts
  • Complimentary dry cleaning for employee uniforms
  • Complimentary employee meals
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