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For this position, you will be required to be on-site 3 days per week as part of GM’s hybrid work model. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. GM does not provide immigration-related sponsorship for this role.
Job Responsibility:
Lead integrated external and internal communication strategies for Chile and support internal communications across the Pacific Cluster, ensuring consistent narratives across all channels
Execute communication plans for key priorities including product launches, sustainability, investments, corporate reputation, people & culture, and crisis/issues management
Strengthen employee understanding and engagement through increased flow of relevant information on GM’s strategy, technology, EV transformation, software, and connectivity
Develop and execute media and influencer strategies through press releases, briefings, events, test drives, and digital storytelling aligned with global and regional plans
Plan and deliver internal communication campaigns such as town halls, leadership messages, intranet content, Slack updates, Sharefluence activations and all-employee communications
Serve as a strategic advisor to local leaders on communication risks and opportunities, helping them engage effectively with employees, media, policymakers, customers, and communities
Support crisis and issues communication efforts, coordinating messaging with regional and global teams and ensuring timely information flows
Manage content development for press materials, speeches, Q&As, social content, internal stories, videos, talking points and executive messaging, applying a digital-first and smart brevity approach
Use data and insights (media analysis, digital metrics, internal engagement KPIs) to measure communication impact and drive continuous improvement
Partner with News Relations, Executive Communications and communication agencies to strengthen relationships with key media and influencers
Foster integrated communication processes across Chile external comms and cluster internal comms, ensuring one coherent story for all stakeholders
Collaborate cross-functionally with Marketing, Sales, Public Policy, HR, Legal and other business areas to ensure coordinated messaging for major initiatives and announcements
Continuously improve communication processes, governance, planning tools, editorial calendars and measurement frameworks
Requirements:
Bachelor’s degree in Communications, Public Relations, Journalism or a related field
7–10+ years of experience in corporate, brand, and/or institutional communications, covering both external (media, PR, digital) and internal (employee/change) communications
Proven experience managing media relations and crisis/issues communications in highly visible or complex industries
Demonstrated ability to design and execute communication strategies that strengthen reputation and drive engagement across diverse audiences
Excellent writing and storytelling skills in Spanish and English, with the ability to simplify complex technical or business topics
Strong stakeholder management skills, with experience partnering with senior leaders in matrixed regional or global environments
Digital-first mindset, including effective use of social media and internal digital platforms
Strong planning, prioritization and project management skills, with ability to manage multiple initiatives independently and meet deadlines
Ability to act with integrity, collaboration and inclusion, modeling GM’s values and culture
Nice to have:
Experience in the automotive, industrial, technology or mobility industries, or other highly regulated sectors
Proven experience working across multiple Latin American markets, with cultural sensitivity and stakeholder adaptability
Hands-on experience using analytics and insights (media monitoring, digital KPIs, internal engagement metrics) to evaluate impact and optimize communication strategies