External and Internal Communication Manager Job at Coca-Cola HBC (Cairo)

Job Description

The Internal & External Communications Manager is responsible for setting and leading the company’s internal and external communications strategy to strengthen corporate reputation, drive employee engagement, support business priorities, and ensure consistent, timely, and impactful communication across all audiences. This role provides strategic direction for corporate communications, sustainability communications, leadership communications, employee engagement campaigns, media relations, social media, internal communication platforms, and key corporate events. The role also ensures that communications, sponsorships, donations, events, and related activities are executed in line with corporate governance, compliance, data privacy, anti-bribery, and corporate affairs controls. The Internal & External Communications Manager acts as a strategic advisor to senior leadership and business functions, translating business priorities into clear communication plans, protecting the company’s reputation, and enabling cross-functional alignment across the organization.

Job Responsibility

Develop and lead the annual internal and external communications strategy in line with business priorities, corporate affairs agenda, sustainability commitments, and reputation objectives
Set clear communication priorities, messaging pillars, channel strategies, and annual communication calendars
Translate corporate and functional priorities into strategic communication plans that drive awareness, alignment, engagement, and reputation impact
Advise senior leadership and key functions on communication approach, message framing, timing, audience targeting, and channel selection
Ensure all communications are aligned with corporate identity, tone of voice, brand guidelines, and business objectives
Lead communication planning for major business milestones, strategic projects, transformation initiatives, partnerships, and corporate campaigns
Lead external communication strategies that enhance corporate reputation and strengthen visibility of the company’s positive impact
Develop and oversee communications for sustainability initiatives, CSR programs, corporate partnerships, customer partnerships, youth empowerment programs, community initiatives, and corporate events
Manage proactive media outreach, press materials, media engagement, agency coordination, and external storytelling
Oversee the development of press releases, media statements, speeches, talking points, briefing documents, Q&As, fact sheets, and external announcements
Track and evaluate external communication performance, including media reach, quality of coverage, impressions, sentiment, and contribution to reputation measures
Lead the internal communications strategy to ensure employees receive consistent, timely, relevant, and engaging information
Oversee internal campaigns that support business priorities, culture, employee engagement, change management, leadership visibility, ethics and compliance, wellbeing, safety, performance, and people programs
Ensure communication reaches all employee segments, including headquarters employees, frontline teams, business developers, line operators, and field-based teams
Drive employee engagement through targeted communication campaigns, two-way communication, storytelling, leadership posts, and platform activation
Lead communication plans that support employee surveys, engagement initiatives, organizational feedback cycles, and action-planning communication
Monitor internal communication effectiveness and continuously improve platforms, content, and channel usage based on data and employee feedback
Lead communications that showcase the company’s sustainability agenda, community impact, youth empowerment programs, waste collection initiatives, customer sustainability partnerships, and social impact programs
Partner with Corporate Affairs & Sustainability team members to translate program outcomes into compelling internal and external stories
Support the communication and activation of partnerships with NGOs, ministries, customers, industry bodies, and community partners
Ensure sustainability and CSR communications are credible, accurate, measurable, and aligned with corporate messaging
Support the development of communication materials for stakeholder engagement, partnership announcements, impact stories, case studies, and campaign rollouts
Ensure communications, sponsorships, donations, events, partnerships, and external activations comply with company policies, approval processes, corporate affairs controls, anti-bribery requirements, data privacy standards, and relevant governance frameworks
Maintain proper documentation, approvals, due diligence records, and audit readiness for sponsorships, donations, events, partnerships, and communication activities
Coordinate with Legal, Finance, Compliance, Procurement, HR, and business functions to ensure communication-related activities follow required controls
Lead awareness and alignment within the Corporate Affairs & Sustainability team on relevant policies, controls, and compliance requirements
Support audits related to sponsorships, donations, anti-bribery, data privacy, code of business conduct, and corporate affairs controls
Identify potential reputational, compliance, or communication risks and recommend mitigation actions
Ensure sensitive communications are handled with appropriate confidentiality, accuracy, escalation, and approval
Lead, guide, and develop the Communications Lead and other team members involved in communications, sponsorships, events, or related activities
Set clear priorities, roles, responsibilities, and expectations for the communications team
Provide coaching, feedback, empowerment, and decision-making support to accelerate team performance and ownership
Build team capabilities in writing, planning, stakeholder management, platform management, measurement, compliance, and campaign execution
Ensure smooth onboarding, structured handovers, and clear accountability for new team members
Foster a collaborative, high-performing, and compliance-conscious team culture
Partner closely with Corporate Affairs & Sustainability, Commercial, HR, Legal, Finance, Compliance, Supply Chain, and other functions to support business priorities through effective communication
Provide communication guidance to functions on internal announcements, external visibility, employee engagement, change initiatives, and stakeholder messaging
Facilitate alignment between internal teams, external agencies, vendors, partners, ministries, NGOs, and customers
Support cross-functional initiatives by ensuring clear messaging, timely updates, and consistent execution across channels

Requirements

Bachelor’s degree in communications, Journalism, Public Relations, Marketing, Business Administration, Political Science, or a related field
10–12 years of experience in corporate communications, internal communications, external communications, public affairs, public relations, media relations, or corporate affairs
Proven experience leading communication strategies in a corporate, multinational, or large organizational environment
Strong experience managing internal and external communications across multiple audiences and channels
Experience supporting senior leaders and advising business functions on communication strategy and messaging
Experience managing media relations, social media, internal communication platforms, corporate campaigns, events, and stakeholder communications
Strong understanding of governance, compliance, reputational risk, approvals, data privacy, anti-bribery controls, and corporate affairs processes
Excellent command of English and Arabic, written and spoken
Strategic communication planning and execution
Strong writing, editing, storytelling, and message development skills
Strong leadership communication and senior stakeholder advisory skills
Excellent project management and campaign management capabilities
Ability to simplify complex business topics into clear, concise, and engaging messages
Strong cross-functional collaboration and stakeholder management
Data-driven mindset with the ability to analyze communication performance and recommend improvements
Ability to lead teams, coach direct reports, and build communication capabilities
Ability to manage multiple priorities, deadlines, stakeholders, and sensitive topics in a fast-paced environment
Strong attention to detail, judgment, confidentiality, and business acumen
Proficiency in Microsoft 365, Viva Engage, Viva Amplify, Hootsuite, LinkedIn, Facebook, intranet platforms, content management systems, and reporting tools

What we offer

4 unique core values: Customer first, We over I, Make it simple and deliver sustainably to form the foundation of a robust culture that enables continuous and sustainable growth
Competitive remuneration and social package
Development opportunities
Flexible Time
IT Equipment
Learning programs
Free product quota
Supportive team
Wellbeing program
Work from home

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