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Expert Creative Copywriting

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AUTO1 Group

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Location:
Germany , Berlin

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Salary:

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Job Description:

Are you ready to set the creative tone for some of Europe’s fastest-growing automotive brands? AUTO1 Group is seeking a hands-on and visionary Expert Creative Copywriting (f/m/x) to shape how millions across Europe experience and engage with Autohero and wirkaufendeinauto.de. In this role, you’ll be responsible for large-scale TVC and OLV campaigns across Europe, create breakthrough advertising concepts and shape the next step forward for all AUTO1 brands. We're looking for a creative mind, who thrives on transforming strategy into creativity, who loves operational excellence – across every customer touchpoint and digital platform, powered by people and AI.

Job Responsibility:

  • Develop and implement big creative that drive measurable brand growth
  • Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines
  • Contribute at every stage of the customer journey: from TVC and OLV storyboards to social, print, UGC, and OOH, website, app, POS, CRM, customer support, ensuring on-brand messaging at every stage of the customer journey
  • Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently – scaling the creative impact of the team

Requirements:

  • 5+ years’ experience in creative concept, copy- and screenwriting for consumer-facing brands with a proven track record of developing high-impact advertising concepts and messages
  • Experience translating brand strategy and insights into clear, actionable frameworks, playbooks, and tone-of-voice guidelines
  • Strategic mindset with a knack for operational excellence – comfortable making decisions, prioritizing projects, and driving process improvement
  • Excellent communication, collaboration, and stakeholder management skills
  • ability to inspire and challenge both internal and external partners
  • Native-level or fluent English
  • German or other European languages a plus
What we offer:
  • We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
  • More than 90 different nationalities make up for a truly international and diverse working environment
  • We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
  • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Additional Information:

Job Posted:
February 16, 2026

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