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The Experiential Marketing manager will lead the creation of bold, unconventional brand experiences that invite people to actively engage with our brand in meaningful, memorable ways. This role is about imagining what’s possible, then making it real—whether that’s a $10K scrappy activation or a $10M flagship moment. You’ll work with top-tier agencies when it makes sense, but you’ll also roll up your sleeves to build and execute in-house whenever possible. Success in this role means being resourceful, proactive, and relentless about turning ideas into real-world experiences that feel new, differentiated, and culturally relevant.
Job Responsibility:
Own end-to-end execution of experiential marketing initiatives, from ideation through on-site delivery and post-experience reporting
Plan and deliver experiences across a wide range of budgets—from small, fast-turn activations (~$10K) to large-scale, high-impact programs (up to $10M)
Design immersive, participatory experiences that go beyond traditional events and create meaningful brand engagement
Partner with external agencies, fabricators, and production partners when needed, while also building and executing experiences in-house whenever possible
Take a hands-on, self-sufficient approach to planning, production, and problem-solving—figuring things out and making them happen
Manage budgets, timelines, vendors, and agencies with a strong focus on efficiency, creativity, and impact
Collaborate closely with Brand, Creative, PR, Social, Content, and Growth teams to ensure experiences are integrated across channels
Lead on-the-ground execution, including logistics, staffing, run-of-show, and real-time troubleshooting
Define success metrics and deliver post-experience recaps that measure engagement, reach, sentiment, and ROI
Continuously seek out new formats, environments, partnerships, and ideas to evolve how the brand shows up in the world
Requirements:
3-7 years of experience in experiential marketing, brand activations, or integrated marketing execution
Proven ability to execute across a wide range of budgets and production scopes
Strong bias toward action with a self-starter mentality - resourceful, hungry, and comfortable owning the details
Experience working with agencies and vendors, with the judgment to know when to outsource and when to build in-house
Excellent project management skills and the ability to juggle multiple initiatives at once
Collaborative, clear communicator who works well with creative and cross-functional teams
Willingness to travel and be on-site to support live execution