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You will translate the approved strategy into a monthly content calendar, ensure content is scheduled correctly across platforms, manage daily community engagement, handle urgent/trend-based posting when needed, and deliver a monthly performance report with clear insights and next steps.
Job Responsibility:
Own the planning, publishing, engagement, and performance reporting of client social media accounts
Build the monthly Content Calendar based on the approved Content Strategy
Research and select relevant awareness days/occasions
Coordinate content requirements with internal team members
Align blog titles with the SEO content plan
Ensure all approved posts are scheduled correctly using native tools
Apply platform-specific adjustments
Verify scheduling accuracy
Monitor all brand accounts daily for comments, mentions, direct messages, shares, and engagement opportunities
Answering messages with standardized replies, divert qualified leads to leads database & communicate with client's sales team
Respond in a brand-aligned tone
Track notable engagement patterns
Identify opportunities for trend-jacking or timely content
Execute time-sensitive posts
Research relevant influencers/KOLs
Support outreach coordination, briefing materials, scheduling integration, and content alignment
Coordinate approvals and documentation
Monitor and flag negative sentiment spikes, misinformation, or escalating complaints
Classify severity
Produce the Social Media & Content Performance Report
Compile platform performance metrics
Identify top/low-performing content, summarize insights, and propose a practical action plan
Submit the report for strategist review
Requirements:
Proven experience managing brand social accounts (agency or in-house), including planning + scheduling + engagement + reporting
Strong understanding of platform differences (Instagram, Facebook, LinkedIn, TikTok, X, YouTube) and how content needs to change per platform
Experience in social media moderation - ability to write clear, brand-consistent engagement replies and handle sensitive interactions professionally
Strong organization: can run a monthly calendar workflow and keep execution on track
Comfortable working with structured systems, approvals, and documentation