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We are seeking a Social Media Specialist to support the Vodafone Internet of Things (IoT) line of business through the delivery, optimisation, and reporting of social media activities. The individual will work closely with global marketing stakeholders to manage social content, analyse performance, monitor sentiment, and execute influencer and community engagement. The role requires an organised, creative, and analytical professional comfortable working with global teams in a fast‑paced shared‑services environment.
Job Responsibility:
Create digital personas based on region‑specific buyer data and apply insights to campaign development
Conduct community management and social profiling activities across selected platforms
Identify and engage influencers, monitor their activity, and support collaborative content opportunities
Track and report sentiment on key topics using social listening tools
Monitor, analyse, and benchmark competitor performance
Produce short-form content (copy, images, videos) and schedule posts using social media management tools
Modify existing assets to meet new campaign needs while maintaining brand alignment
Support social media crisis monitoring and escalate issues as required
Track and report on monthly, quarterly, channel‑level, post‑level, and campaign‑level performance
Present insights for quarterly business reviews and conduct A/B testing upon request
Produce social selling training materials and content packs for Sales teams
Work closely with the Social Media Lead to break down campaign plans into execution tasks
Upload assets to SharePoint and other knowledge‑sharing platforms, ensuring version control and accessibility
Requirements:
Experience in a global B2B marketing environment or a creative agency
3+ years’ experience as a Social Media Specialist creating and deploying social campaigns
Fluent in English, with excellent written and verbal communication skills
Creative, organised, and able to act calmly under pressure in a cross‑functional, global setting
Proficient with MS Office, SharePoint, Adobe Professional, and social analytics/scheduling tools (e.g., Hootsuite, Oracle SRM, LinkedIn Sales Navigator)
Strong understanding of telecoms or IT industry trends
Skilled in campaign analysis, persona building, social listening, content adaptation, and stakeholder collaboration
What we offer:
Opportunities to work on global B2B IoT social campaigns, gaining exposure to cutting‑edge digital marketing practices
Experience partnering with diverse cross‑functional teams across multiple markets
The chance to build strong analytical, campaign management, and stakeholder‑engagement skills
A supportive environment focused on innovation, continuous improvement, and knowledge sharing—aligned with VOIS’ EVP pillars of growth, inclusion, and meaningful impact
The opportunity to influence social content strategy in a future‑focused technology environment