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As an Experience Strategist, you’ll help shape where our most ambitious clients grow next. You’ll work across the full customer journey, from first interaction through to engagement, loyalty, membership, and advocacy. You’ll build strategies that create real value for both people and brands. You’ll spot emerging shifts in culture, behaviour, and technology, test ideas early, and turn what you learn into clear direction. You’ll connect thinking with making, helping turn new ideas into work that can be designed, built, and delivered in the real world.
Job Responsibility
Shape strategy across key accounts and help identify where future growth will come from
Build CRM, lifecycle, loyalty and membership strategies that strengthen long-term customer relationships
Turn customer insight, data and market signals into clear, practical recommendations
Write strong briefs that guide creative and experience work, and stay involved as it is developed
Work closely with Creative, Experience, Data and Technology teams to bring ideas to life
Stay curious about new technology and AI, and form clear views on what matters
Contribute to new business pitches and help grow the practice
Work with analytics teams to understand results and improve the work
Support and mentor other strategists, working with openness and respect
Requirements
5–7 years’ experience in strategy, CRM, CX, customer engagement or loyalty
Strong experience building CRM, lifecycle, loyalty or membership strategies for well-known brands
Able to turn customer insight and data into clear actions
Understands how retention, personalisation and long-term customer value work in practice
Comfortable working without clear answers and building clarity over time
Able to form strong points of view and share them with senior stakeholders
Good judgement in identifying what is useful versus what is noise
Works well across creative, data, technology and experience teams
Understands how strategy connects to business outcomes
Collaborative, generous and focused on helping others do better work