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The Expansion Visual Merchandiser Specialist is pivotal in positioning IKEA as the leader in home-making solutions, driving sales and profitability by implementing globally standardized solutions with an understanding of local consumer behaviors. The role involves adapting designs and materials to fit the national needs, optimizing store layouts for visual appeal, and maintaining brand identity. Success requires robust collaboration with teams across functions, excellent knowledge of visual merchandising tools, and a proactive approach to enhancing customer experience through innovative solutions.
Job Responsibility:
Produce detailed commercial plans for assigned areas during planning and build-up phases
Support the Expansion Visual Merchandising Manager in executing the country business plan for growth at new stores
Ensure uniqueness of IKEA's brand identity in range presentation and store communication, positioning it above competitors
Develop solutions that reflect diverse style expressions and functions to stimulate customer interest in home furnishings
Support store layout development, ensuring optimal visual impact and supporting commercial priorities
Collaborate with service office colleagues to align on national priorities and develop comprehensive product presentation solutions
Utilize range presentation solutions relevant to national demographics and visitor needs
Demonstrate deep understanding of local market trends, customer needs, sustainability, and consumer behavior
Analyze customer feedback and satisfaction data to enhance visitor experiences and satisfaction
Work with various specialists to ensure consistency in communication across new stores
Ensure implementation of store communication to create optimal visual impact and support commercial objectives
Coordinate with graphic and interior design specialists for holistic communication strategies
Provide specific support to stores for effective implementation of communication strategies
Share expert knowledge and solutions with visual merchandisers to improve their skills and competence
Develop and present plans using effective presentation skills
Utilize manuals and tools to maintain high-level expertise and up-to-date knowledge
Mentor visual merchandising teams in new and existing stores to foster growth and competence
Coordinate with regional expansion efforts, including commercial planning and store opening phases
Support existing business practices and working methods, ensuring alignment with strategic objectives
Maintain overview of all regional expansion plans and contribute as needed
Requirements:
Minimum 3 years of experience in a similar visual merchandising role, preferably within IKEA
Degree in Visual Merchandising or Store Design
Expert knowledge of Communication & Interior Design roles, particularly in a retail environment
Proficient in customer behavior analysis and competitive market evaluation
Strong skills in AutoCAD, REVIT, Microsoft Office, presentation, and mentoring
Sound understanding of sustainability practices and health and safety regulations