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Expansion Marketing Manager

Xolo

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Location:
Estonia , Tallinn

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Category:
-

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Contract Type:
Not provided

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Salary:

4500.00 - 5500.00 EUR / Month

Job Description:

We’re looking for an Expansion Marketing Manager to own growth for our expansion markets, namely Italy and the Netherlands. This is a very hands-on, entrepreneurial growth role that requires building Xolo's growth motions in new markets from scratch. You’ll take a full-funnel view of performance and product adoption, and drive a structured growth and experimentation process. You’ll work closely with Product, Performance Marketing, Customer Success, and Operations to improve the offering, sharpen our ICP, and help craft our go-to-market strategy.

Job Responsibility:

  • Own our expansion growth plan across the funnel: awareness, acquisition, activation, conversion, retention, referral
  • Identify bottlenecks and opportunities across channels and journeys (web, onboarding, product experience)
  • Lead a continuous experimentation cycle from conducting research to formulating hypotheses to prioritising the experimentation backlog
  • Partner with the product and growth teams to run tests across messaging, landing pages and onboarding flows
  • Own ICP and segmentation: who we serve best, why they choose us, and what drives conversion and retention
  • Play an important role in crafting and executing Xolo’s go-to-market strategy: positioning, packaging, launch planning and adoption strategy
  • Explore partnerships and co-marketing opportunities when they support the growth plan

Requirements:

  • 3+ years of experience in growth marketing in SaaS, fintech, or a similar product-led environment
  • Hands-on experience with freelance/self-employment ecosystem (pain points, mental models, common objections)
  • A strong growth toolkit: research, hypothesis-driven thinking, prioritization frameworks, experimentation, and learning loops
  • Comfort owning metrics and making decisions based on data (conversion, activation, CAC/payback, retention, cohort behavior)
  • Experience collaborating cross-functionally with Product, Growth, and Customer Success teams to improve the funnel, not just run one-off campaigns
  • Fluency in English

Nice to have:

Experience working with the Italian and Dutch markets

What we offer:
  • Autonomy to decide when and where you work
  • Flexibility to shape your workday
  • Freedom to take risks, explore new ideas, and challenge the status quo

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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