Executive Manager - Marketing Data and Analytics

The scope of the role is to own all Paid Media Marketing analytics priorities, investment requirement/strategy for the ecommerce marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine/MMM models. This role works closely with eComm Performance Marketing teams, Merchandising teams and the sales team within GCC and eCommerce Marketing & Key Account Management teams within markets. This role will perform quarterly deep dive analysis on performance marketing campaigns vs agreed KPIs and in particular iROAS which will critically make recommendations on how to optimize the eComm marketing strategy & A+M budgets required to drive Pepsico growth. This role will also lead Retail Media ecomm sufficiency modelling and Retail Media effectiness Model for incrementality measurement.