CrawlJobs Logo
Pepsico Logo Pepsico · -

Executive Manager - Marketing Data and Analytics

India, Hyderabad · Job Posted January 29, 2026
Apply Position
Job Link Share

Job Description

The scope of the role is to own all Paid Media Marketing analytics priorities, investment requirement/strategy for the ecommerce marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine/MMM models. This role works closely with eComm Performance Marketing teams, Merchandising teams and the sales team within GCC and eCommerce Marketing & Key Account Management teams within markets. This role will perform quarterly deep dive analysis on performance marketing campaigns vs agreed KPIs and in particular iROAS which will critically make recommendations on how to optimize the eComm marketing strategy & A+M budgets required to drive Pepsico growth. This role will also lead Retail Media ecomm sufficiency modelling and Retail Media effectiness Model for incrementality measurement.

Job Responsibility

  • Own all Paid Media Marketing analytics priorities, investment requirement/strategy for the ecommerce marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine/MMM models
  • Work closely with eComm Performance Marketing teams, Merchandising teams and the sales team within GCC and eCommerce Marketing & Key Account Management teams within markets
  • Perform quarterly deep dive analysis on performance marketing campaigns vs agreed KPIs and in particular iROAS which will critically make recommendations on how to optimize the eComm marketing strategy & A+M budgets required to drive Pepsico growth
  • Lead Retail Media ecomm sufficiency modelling and Retail Media effectiness Model for incrementality measurement
  • Partner closely with several teams eComm Omni Marketing, eComm Brand Marketing, and eComm Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business
  • Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships
  • Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine
  • Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data
  • validate data and reporting output at various stages of ROI Engine model
  • Lead sufficiency modelling to feed into critical PEP processes i.e. AOP

Requirements

  • Bachelor’s degree in a quantitative field (e.g. statistics, economics, mathematics, business administration, marketing)
  • Masters degree preferred
  • 8+ years of experience in marketing/media strategy & analytics and measurement
  • preferably in the CPG/FMCG space with a good understanding of eCommerce
  • Experience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement
  • Robust experience in the languages of data manipulation (e.g. SQL, R) and in visualization (e.g. Tableau, Datorama)
  • High proficiency in Microsoft Excel and PowerPoint. Mastery of data, ingest, manipulate and model data
  • Strong organizational skills, with the ability to effectively manage projects and communicate effectively
  • Strong communication skills (both written and verbal) and the ability to distill complex ideas down to clear and concise business findings and recommendations
  • Requires a high level of regular/daily interaction and co-ordination with several teams
  • A positive, pragmatic attitude and deliver consistently with impeccable attention to detail and deadlines, high degree of accountability while working independently, ability to deal with ambiguity
Pepsico - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Executive Manager - Marketing Data and Analytics

8 matching positions

Executive Manager - Marketing Data & Analytics

This is the primary Analytics partner that supports the US-based eCommerce Marke...
Location
Location
India , Hyderabad
Salary
Salary:
Not provided
pepsico.com Logo
Pepsico
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in a quantitative field (e.g. statistics, economics, mathematics, business administration, marketing)
  • Masters degree preferred
  • 10+ years of experience in marketing/media strategy & analytics and measurement
  • preferably in the CPG/FMCG space and for a Global company in the digital media space
  • Experience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement
  • Robust experience in the languages of data manipulation (e.g. SQL, R) and in visualization (e.g. Tableau, Datorama)
  • High proficiency in Microsoft Excel and PowerPoint. Mastery of data, ingest, manipulate and model data
  • Strong organizational skills, with the ability to effectively manage projects and communicate effectively
  • Strong communication skills (both written and verbal) and the ability to distill complex ideas down to clear and concise business findings and recommendations
  • Requires a high level of regular/daily interaction and co-ordination with several teams
Job Responsibility
Job Responsibility
  • Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships. CONSULT, EXECUTE
  • Partner with Search Marketing team on various analysis: Search incrementality experiments, Search strategy/investment recommendations. CONSULT, EXECUTE
  • Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine. CONSULT, EXECUTE
  • Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data
  • validate data and reporting output at various stages of ROI Engine model
  • Lead & Build RMN sufficiency modelling to feed into critical PEP processes i.e. AOP
  • This role embodies a mixture of CONSULTING (being the Subject Matter Expertise for various cross-functional teams) and EXECUTION (leading/conducting deep analysis to guide business decisions)
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager - Analytics and Upstream Pharmacy Tools

This is where your work makes a difference. At Baxter, we believe every person—r...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business, or science/technology field required
  • MBA is a plus
  • 8-12 years of professional experience, including at least 1 year in MedTech, pharma, or healthcare
  • Experience with global or regional markets preferred
  • Strong capability in market sizing, forecasting, and scenario modeling
  • Proficiency with Excel, Power BI, Tableau, and analytics tools
  • Proven success managing complex cross-functional initiatives
  • Strong stakeholder influence and leadership skills in matrixed environments
Job Responsibility
Job Responsibility
  • Lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITT) division
  • Serve as the upstream marketing lead for our pharmacy tools portfolio
  • Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion
  • Build business cases incorporating market sizing, financial modeling, barriers to entry, and launch implications
  • Develop structured expansion frameworks and templates to drive consistency and repeatability across markets
  • Assess regulatory, reimbursement, competitive, and customer considerations for market entry
  • Coordinate with manufacturing strategy, plants, and logistics teams for COGS and freight considerations
  • Support transition of ownership from product teams to regional commercial stakeholders
  • Develop dashboards and tools to monitor category trends including utilization, pricing, and competition
  • Integrate secondary market data, customer insights, and internal performance metrics
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager - Analytics and Upstream Pharmacy Tools

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business, or science/technology field required
  • MBA is a plus
  • 8-12 years of professional experience, including at least 1 year in MedTech, pharma, or healthcare
  • Experience with global or regional markets preferred
  • Strong capability in market sizing, forecasting, and scenario modeling
  • Proficiency with Excel, Power BI, Tableau, and analytics tools
  • Proven success managing complex cross-functional initiatives
  • Strong stakeholder influence and leadership skills in matrixed environments
  • Compelling & Concise Communication
  • Creative & Innovative Thinking
Job Responsibility
Job Responsibility
  • Lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITT) division
  • Serve as the upstream marketing lead for our pharmacy tools portfolio
  • Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion
  • Build business cases incorporating market sizing, financial modeling, barriers to entry, and launch implications
  • Develop structured expansion frameworks and templates
  • Assess regulatory, reimbursement, competitive, and customer considerations for market entry
  • Coordinate with manufacturing strategy, plants, and logistics teams for COGS and freight considerations
  • Support transition of ownership from product teams to regional commercial stakeholders
  • Develop dashboards and tools to monitor category trends including utilization, pricing, and competition
  • Integrate secondary market data, customer insights, and internal performance metrics
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Senior Manager, Advanced Data and Analytics

The Senior Manager, Advanced Data and Analytics plays a critical leadership role...
Location
Location
United States , Woodland Hills
Salary
Salary:
120000.00 - 130000.00 USD / Year
bloomads.com Logo
Bloom Ads Global Media Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in data and analytics within an agency or media consulting environment
  • 2+ years of team leadership experience, including managing managers or senior-level contributors
  • Bachelor’s degree required
  • advanced degree in Statistics, Economics, Predictive Analytics, or related field preferred
  • Advanced expertise in Python, R, and SQL database management
  • Strong experience with DTC and data-heavy clients
  • Proven ability to develop and oversee statistical modeling frameworks including marketing mix models, multi-touch attribution, and incrementality testing
  • Experience working with ad tech platforms including ad servers (DCM), DSPs (TTD, DV360), and SEM platforms
  • Strong business intelligence expertise (SQL, Tableau, Datorama)
  • Exceptional storytelling and presentation skills, with the ability to translate technical findings into strategic recommendations
Job Responsibility
Job Responsibility
  • Mentor and develop Supervisors and analysts, fostering accountability, collaboration, and professional growth
  • Oversee the development, training, and implementation of statistical models to optimize media performance and drive client business results
  • Lead quality control of modeling outputs, automation processes, and data integrity standards
  • Oversee dashboard development in visualization tools such as Tableau and Datorama
  • Translate complex analyses into clear, concise, and compelling narratives for clients and internal teams
  • Partner closely with clients, account teams, and media teams to assess business challenges and deliver data-driven solutions
  • Lead execution and oversight of marketing mix modeling, diminishing returns analysis, incrementality testing, and campaign measurement strategy
  • Manage team workload allocation, prioritization, and cross-functional collaboration
  • Identify opportunities for innovation and advancement within analytics frameworks and reporting capabilities
  • Act as a senior escalation point for analytics strategy and modeling decisions
What we offer
What we offer
  • Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
  • Generous vacation policy
  • Holiday PTO + Work-from-Home Fridays
  • Company contributions to 401(k) retirement savings
  • Paid volunteer hours to support causes you care about
  • Professional development opportunities
  • Free snacks (mostly healthy!)
  • Coffee Thursdays to fuel creativity
  • Monthly lunch & learns to expand your expertise
  • Quarterly town halls with food, prizes, and company updates
  • Fulltime
Read More
Arrow Right

Marketing Operations and Analytics Manager

Profound is on a mission to help companies understand and control their AI prese...
Location
Location
United States , New York City
Salary
Salary:
150000.00 - 190000.00 USD / Year
tryprofound.com Logo
Profound
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Analytics-first mindset with deep fluency in marketing analytics, attribution modeling, and statistical methods
  • Ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
  • 5 to 7 or more years of experience in marketing operations and analytics roles at B2B SaaS companies
  • Demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
  • Expert-level proficiency with marketing and analytics platforms including Salesforce, Clay, HubSpot, Google Analytics or GA4, Looker, Tableau, Segment, and similar tools
  • Comfort working directly with data warehouses and BI systems
  • Strong track record partnering with Revenue Operations and GTM Engineering teams
  • Experience working effectively across technical and operational functions while maintaining focus on marketing analytics and insights
  • Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
  • Strong communicator who can present complex analytical findings to non-technical stakeholders and build consensus around data-driven decisions across Marketing, Sales, and RevOps
Job Responsibility
Job Responsibility
  • Design, build, and own a multi-touch attribution framework across the entire customer journey
  • Develop sophisticated analytics models including cohort analysis, LTV modeling, channel incrementality testing
  • Build and maintain executive-level dashboards and reporting frameworks
  • Drive experimentation rigor by designing testing frameworks, establishing statistical significance thresholds, analyzing holdout tests
  • Partner with leadership to establish and track north star metrics, OKRs, and performance benchmarks
  • Own the marketing technology stack strategy and optimization
  • Collaborate with Revenue Operations to refine lead lifecycle definitions, scoring models, and routing logic
  • Partner with GTM Engineering on data infrastructure projects
  • Establish data governance standards for marketing systems
  • Build operational excellence within the marketing organization through process documentation, campaign QA frameworks
What we offer
What we offer
  • Equity
  • Full range of benefits and perks
  • Fulltime
Read More
Arrow Right

Marketing Operations and Analytics Manager

Profound is on a mission to help companies understand and control their AI prese...
Location
Location
United States , San Francisco
Salary
Salary:
150000.00 - 190000.00 USD / Year
tryprofound.com Logo
Profound
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Analytics-first mindset with deep fluency in marketing analytics, attribution modeling, and statistical methods
  • Ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
  • 5 to 7 or more years of experience in marketing operations and analytics roles at B2B SaaS companies
  • Demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
  • Expert-level proficiency with marketing and analytics platforms including Salesforce, Clay, HubSpot, Google Analytics or GA4, Looker, Tableau, Segment, and similar tools
  • Comfort working directly with data warehouses and BI systems
  • Strong track record partnering with Revenue Operations and GTM Engineering teams
  • Experience working effectively across technical and operational functions while maintaining focus on marketing analytics and insights
  • Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
  • Strong communicator who can present complex analytical findings to non-technical stakeholders and build consensus around data-driven decisions across Marketing, Sales, and RevOps
Job Responsibility
Job Responsibility
  • Design, build, and own a multi-touch attribution framework across the entire customer journey
  • Develop sophisticated analytics models including cohort analysis, LTV modeling, channel incrementality testing
  • Build and maintain executive-level dashboards and reporting frameworks
  • Drive experimentation rigor by designing testing frameworks, establishing statistical significance thresholds, analyzing holdout tests
  • Partner with leadership to establish and track north star metrics, OKRs, and performance benchmarks
  • Own the marketing technology stack strategy and optimization
  • Collaborate with Revenue Operations to refine lead lifecycle definitions, scoring models, and routing logic
  • Partner with GTM Engineering on data infrastructure projects
  • Establish data governance standards for marketing systems
  • Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives
What we offer
What we offer
  • Equity
  • Full range of benefits and perks
  • Fulltime
Read More
Arrow Right

Marketing Operations and Analytics Manager

We're looking for a data-driven marketing operations leader to build the analyti...
Location
Location
United States , New York City, San Francisco
Salary
Salary:
Not provided
airops.com Logo
AirOps
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in marketing ops and analytics roles at B2B SaaS companies, with demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
  • Highly analytical with deep fluency in marketing analytics, attribution modeling, and statistical methods
  • ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
  • Highly proficient with marketing and analytics platforms including HubSpot, GA4, Clay, Zapier, HockeyStack, Looker, Segment, and similar tools, with comfort working directly with data warehouses and BI systems
  • Strong track record partnering with RevOps and GTM Engineering teams and working effectively with technical functions while maintaining focus on marketing analytics and insights
  • Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
  • Strong communicator, comfortable translating data into insights that influence decision-making across leadership
  • Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices
Job Responsibility
Job Responsibility
  • Build and maintain executive-level dashboards and reporting frameworks that surface leading and lagging indicators such as pipeline velocity, conversion rates by segment, CAC payback periods, and full-funnel attribution
  • Translate data into clear insights and recommendations that improve marketing efficiency and go-to-market strategy
  • Identify opportunities for operational leverage and efficiency gains across the marketing organization
  • Design, build, and own a multi-touch attribution framework across the entire customer journey, from first touch through closed-won revenue, enabling accurate channel ROI analysis and budget optimization
  • Collaborate with Strategic Finance to develop sophisticated analytics models including cohort analysis, LTV modeling, and channel incrementality testing to support marketing investment decisions
  • Own the marketing technology stack strategy and optimization, working closely with Revenue Operations and GTM Engineering teams to ensure seamless integration, data flow, and system performance across marketing automation, analytics platforms, and lead management tools
  • Collaborate with RevOps to refine lead lifecycle definitions, scoring models, and routing logic, providing the marketing perspective on funnel optimization and conversion analysis
  • Partner with GTM Engineering on data infrastructure projects, ensuring marketing events and attribution touchpoints are properly instrumented and flowing into the data warehouse
  • Build operational excellence within the marketing organization through process documentation, campaign QA frameworks, and continuous improvement initiatives
  • Serve as the analytics thought partner to the marketing team, translating data into strategic narratives that drive resource allocation, campaign planning, and channel mix optimization
What we offer
What we offer
  • Equity in a fast-growing startup
  • Competitive benefits package tailored to your location
  • Flexible time off policy
  • Parental Leave
  • A fun-loving and (just a bit) nerdy team that loves to move fast!
  • Fulltime
Read More
Arrow Right

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
  • proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
  • proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
  • track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
  • strong leadership and stakeholder management
  • experience leading a small team and influencing senior Sales and Partnerships leaders
  • data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
  • excellent written and verbal communication in English
  • deep understanding of SEA market dynamics and how to localize GTM by country
  • strategic thinker who is also hands-on
Job Responsibility
Job Responsibility
  • Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
  • build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
  • design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
  • lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
  • personalize content and messaging by account, segment and market
  • commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
  • orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
  • set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
  • build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
  • manage regional budget, vendors and agencies
  • Fulltime
Read More
Arrow Right