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Responsible for developing and driving the customer segment and product strategy to deliver sustainable growth, market differentiation, and enhanced customer value for the organisation. This role leads the end-to-end customer lifecycle—combines leadership, commercial & financial acumen, and cross-functional influence to ensure sustainable market share and heighten competitive advantage. The incumbent ensures deep understanding of customer behaviours and needs, translating these into compelling propositions that optimise product portfolios, manage product performance across verticals in the organisation, and deliver profitable growth through data-driven insights and stakeholder collaboration. To translate enterprise segment strategy into clear segment plans, propositions, and roadmaps, ensuring cross-functional alignment and commercial impact for specific segment
Job Responsibility:
Segment & Product Strategy
Revenue Optimisation (IBRO)
P & L Accountability
Cost Management
Base Management & Retention
Cross-Functional Leadership
Customer Insights, Research & Analytics
Customer Experience & Lifecycle Management
Innovation & Growth
People Leadership & Capability Development
Value Proposition Development & Management
Go-to-Market & Commercial Execution
Requirements:
Matric Essential
Bachelor’s Degree in Business, Commerce, Finance, Marketing, Analytics or related (NQF 7)
Minimum of 8 - 10 years’ experience in telecommunications, ICT or related commercial/customer strategy roles inclusive of: 5+ years in customer segment and product, value proposition design, insights, or lifecycle management or product management
3+ years senior leadership experience in cross-functional environments
2+ years People leadership experience
Experience managing commercial performance / P&L, forecasting and business cases
Experience with go-to-market execution, customer journeys, and digital/omni-channel environments
Solid understanding of the South African telecoms market, customer behaviour, and regulatory context (ICASA, POPIA)
Strategic Thinking
Demonstrates the ability to anticipate market trends, identify growth opportunities, and translate insights into actionable strategies that deliver measurable business impact
Deeply skilled in balancing short-term priorities with long-term objectives to ensure sustainable competitive advantage
Commercial Acumen
Experience with commercial modelling, pricing strategy, and P&L management
Ability to make data-driven decisions that maximise profitability while maintaining customer value and market relevance
Skilled in structured problem solving and developing data-led business cases
Analytical & Problem-Solving Skills
Strong ability to interpret data and insights to inform strategy
Strong knowledge of customer analytics, segment and productation frameworks, product development and market research techniques
Stakeholder Management
Ability to shape and articulate strategic vision aligned to business goals
Strong leadership experience in cross-functional environments
Excellent stakeholder management, influencing, and collaboration capabilities
Ability to drive a segment -led culture across the organisation
Customer-Centric Mindset
Possesses comprehensive knowledge of telecom market trends, customer segment and products, and product ecosystems, enabling sound strategic decision‑making
Champions customer‑focused innovation to drive enhanced experience, retention, and long‑term value creation
Product Development Expertise
Knowledge of product development processes, GTM planning, and lifecycle management
Understanding of digital channels, customer journeys, and omni-channel engagement
Communication & Interpersonal Skills
Exceptional executive communication skills (written, verbal, presentation)
Ability to translate insights and strategy into simple, compelling narratives
Strong negotiation and partner management skills
Personal Attributes
Customer-obsessed mindset
Innovative thinker with a growth orientation
High resilience and the ability to work in complex, fast-paced environments