This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Enrollment Division at the University of Denver, which consists of Undergraduate Admission and Financial Aid, seeks to attract and enroll students who will become leaders, scholars, artists, entrepreneurs, and public servants uniquely qualified to live in and shape a global society. The Undergraduate Admission team recognizes education as a means of individual and societal transformation - our vision is to inspire, guide, and support prospective and current students as leaders and scholars who will positively impact their communities. In our daily work, the enrollment team is guided by these values: intentional and informed decisions; integrity and inclusion; collaboration; fiscal responsibility; spirit; clear and thoughtful communication; and exceptional quality service. The Financial Aid Office is dedicated to serving and educating students, families, colleagues, and the community through the financial aid process from pre-enrollment to program completion. We value empathy and integrity, knowledgeable and professional staff, advocacy and access, clear and consistent communication, and compliance. We have primary responsibility for the undergraduate financial aid process, and we also serve the graduate student population. Position Summary: Reporting directly to the Vice Chancellor for Enrollment, the Executive Director of Communication and Marketing (Executive Director/EDCM) for the Enrollment Division is the strategic leader of the communication and marketing needs of Undergraduate Admission and Financial Aid. Acting as a key partner in conjunction with the Vice Chancellor and Associate Vice Chancellor for Admission, as well as University Relations, the EDCM is responsible for creating, developing and implementing an integrated communication/marketing plan. The EDCM leads the communication and marketing effort within the division and will plan, develop, implement and assess all communication and marketing needs, strategies and all forms of communication of the Division for key constituents/stakeholders with a high standard of excellence.
Job Responsibility
Develop and execute an integrated marketing and communication plan to achieve undergraduate enrollment goals
Leverage the undergraduate admission webpages through consistent, accurate and on-brand content, and ensure appropriate analytics and informed responses
Keep abreast of marketing trends, especially as it relates to recruiting and admission
Creatively develop unique and innovative strategies on a yearly basis to maximize potential and to meet the enrollment goals of the University
Annually assess and evaluate efforts across channels and partner firms to inform future work
Work closely with central University Relations (UR) Division, as well as various partner firms in the creation, development, implementation, delivery and assessment of print materials, presentations, web designs/upgrades, messages, email campaigns, social media, digital advertising, video work, etc
Serve as liaison to UR division
Stay up-to-date with DU academic programs, majors and initiatives to best represent the various divisions/departments/programs
Accountable for Division Communication budget
Directly supervise a small team.
Requirements
Bachelor's degree
Seven years' general business experience
A track record showing the ability to develop and execute an integrated marketing and communication plan, promote brand identity, work with market research findings, identify and reach target audiences, generate imaginative solutions, produce print and electronic communication materials that yield demonstrable results/positive outcomes, and collaborate with finance, media relations, enrollment (recruitment/financial aid), and development teams.
Nice to have
Master's degree
Five years of significant higher education communication and marketing experience