Executive Director, Pharmacy Marketing, CVS Health

CVS Health

Location:
United States, Woonsocket

Category:
-

Contract Type:
Employment contract

Salary:

131500.00 - 303195.00 USD / Year

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Job Description:

The Executive Director of Pharmacy Marketing is responsible for leading the Marketing strategy, planning and execution of programs and activities to enable the success of several high-growth business initiatives, which together represent several billion dollars of corporate revenue. The role will lead the development of Marketing plans to shift perception and drive preference for our brands, and drive share for our business.

Job Responsibility:

Develop and execute the marketing vision, strategy, and plan for key initiatives
Articulate, champion, and develop Purpose-led Marketing strategies and plans to drive measurable growth and inspires desire for our brand and services
Develop a deep understanding of the initiatives and strategy driven by the various retail pharmacy groups
Support the pharmacy teams in creating marketing strategies, plans, messaging and communication proof points against pharmacy products and services
Build customer stories that solve customer issues and create differentiation for the CVS Health brand
Closely monitor results and adjust the plan accordingly
Leverage customer insights to create meaningful strategic Marketing plans that drive exceptional ROI
Define and understand consumer trends relevant to the business, as well as the market and competitive dynamics
Determine return on the marketing investment
build a learning plan to enhance and optimize the work
Create a pipeline of test-and-learn opportunities
execute and refine
Develop and build relationships and deliver valuable thought-partnership across the Enterprise in a highly collaborative and matrix-organization
Build strong relationships and knowledge base with key stakeholders, internal and external, and create Marketing center of excellence
Manage and develop talent to build a best-in-class progress marketing team
Provides opportunities, guidance, and feedback to develop colleagues and ensure a pipeline of talent for the future
Supporting CVS Health in attracting, retaining, and engaging a diverse and inclusive consumer-centric workforce

Requirements:

A minimum of 12+ years of professional and marketing experience in well-regarded consumer-facing organizations
relevant sectors will include retail, healthcare, and packaged goods
Strong understanding on business priorities, macro trends, and consumer insights and can translate those into business and brand strategies
Ability to synthesize data from a number of sources to succinctly and consistently champion unmet customer needs
Deep comfort level with advanced Marketing technology to build and optimize data driven Marketing strategies
Exceptional critical thinking skills to develop data driven hypothesis about where growth opportunities lie for the business
Experience outlining customer segmentation strategies and making prioritization decisions about where to focus
Demonstrated experience to build business cases for capital and expense investment
Proven ability to translate Marketing and consumer language into business acumen
Proven track record of planning, monitoring, and delivering tactical marketing activities with a strong focus on ROI
Extensive experience developing and implementing go-to-market strategies for product and/or service launches
Experience managing, executing, and optimizing full funnel media campaigns
Exceptional team leadership and management skills
Demonstrated operational and analytic competencies
Experience leveraging MarTech (i.e. Adobe Target and Sale Force Marketing Cloud) to create personalized consumer experiences
Ability to work Hybrid Model out of the Rhode Island office (in office Tuesday / Wednesday / Thursday)
Travel 10% to 15%
Bachelor's Degree Required

Nice to have:

Strategic thinker with the ability to connect dots across teams and initiatives
Calm under pressure and adept at navigating ambiguity
Highly collaborative and solutions oriented
Skilled in building and maintaining cross-functional relationships
Passionate about mentoring and developing high-performing teams
Master's Degree Preferred

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost wellness screenings
Tobacco cessation and weight management programs
Confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access
CVS Health bonus, commission or short-term incentive program
Equity award program

Additional Information:

Job Posted:
October 26, 2025

Expiration:
October 27, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Executive Director, Pharmacy Marketing