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We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market. This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.
Job Responsibility:
Lead a high-performing marketing team responsible for Disney’s Brand & Franchise marketing, digital marketing, and global & local content marketing
Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels
Drive brand development and positioning strategies
Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels
Collaborate closely with business unit leaders, content creators, and distribution partners
Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs
Represent Disney at industry events, conferences, and partnerships
Requirements:
Bachelor's degree in Marketing, Business Administration, or related field
MBA or advanced degree preferred
15+ years of senior-level marketing experience with a proven track record of driving strategic initiatives and delivering measurable results within the entertainment, media, or consumer products industries
Multinational corporation (MNC) working experience is preferred
Strong leadership and team management skills
Excellent communication in both Korean and English
Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders
Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement
Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration
Experience working in global markets and a strong understanding of equity and including is highly desirable
Nice to have:
Multinational corporation (MNC) working experience is preferred
Experience working in global markets and a strong understanding of equity and including is highly desirable