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Executive Director, Caremark Marketing Strategy

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States, Providence, Rhode Island

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Category:
-

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Contract Type:
Employment contract

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Salary:

131500.00 - 303195.00 USD / Year

Job Description:

The Executive Director will report to the AVP of Caremark Marketing and lead a team of marketing strategists. In this key leadership role, you will shape and execute audience-driven product and experience marketing strategies for the CVS Caremark Pharmacy Benefit Management (PBM) business, delivering measurable results that advance organizational goals. You will define strategies that balance short-term objectives with long-term growth, leveraging expertise across digital, sales, and emerging channels. Using customer experience insights, you'll transform data into actionable marketing plans that resonate with diverse audiences.

Job Responsibility:

  • Lead and inspire a team of marketing strategists, setting clear expectations, fostering professional growth, and promoting diverse perspectives to build a high-performing team
  • Prioritize product needs and allocate resources for maximum strategic impact, while strengthening cross-functional partnerships
  • Create a flexible 1–2-year roadmap that evolves with market shifts and business needs, allowing for timely adjustments and strategic pivots
  • Drive marketing plan development to increase awareness and adoption of PBM products across B2C and B2B audiences, including payors and members
  • Align marketing initiatives with business priorities and brand strategy, championing a digital-first approach through innovative positioning, compelling narratives, and optimized channel mix
  • Monitor market trends and anticipate opportunities and risks to enhance performance and exceed organizational goals
  • Oversee measurement and optimization of marketing programs, using insights to improve campaign effectiveness and secure resources during annual planning

Requirements:

  • 15+ years of experience in B2B/B2C marketing
  • Demonstrated success as a strong leader with a track record of developing talent and building high-performing teams
  • Prior PBM/healthcare experience (or other complex, regulated industry) strongly preferred
  • Knowledge of payors/PBM industry, competitive landscape, and market challenges
  • Knowledge of how to leverage product portfolios, channels, and go-to-market approaches to achieve business results
  • Self-starter with a strong work ethic and ability to thrive in a dynamic, collaborative environment
  • Superior relationship management and communication skills
  • Skilled in inspiring, collaborating with, and influencing business partners
  • Ability to navigate and succeed in a highly matrixed organization
  • Ability to meet deadlines and maintain confidentiality
  • Excellent time management, planning, and organizational skills
  • Ability to multi-task in a fast-paced environment and manage multiple priorities
  • Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating compelling presentations
  • Strong performance accountability, both in terms of following through on commitments and deadlines
  • Strategic and analytical thinker, with superior problem-solving skills and the ability to investigate the details while keeping in mind the strategy in place
  • Solid quantitative skills coupled with broad business acumen
  • Development of segmentation and marketing strategies based on insights and data

Nice to have:

  • Knowledge of digital tools, marketing technology, and tactics
  • Experience in advertising, digital solutions delivery, and/or emerging media
What we offer:
  • Affordable medical plan options
  • 401(k) plan with matching company contributions
  • Employee stock purchase plan
  • No-cost wellness screenings
  • Tobacco cessation and weight management programs
  • Confidential counseling and financial coaching
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access
  • CVS Health bonus, commission or short-term incentive program
  • Equity award program

Additional Information:

Job Posted:
November 13, 2025

Expiration:
December 04, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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