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A leading sports entity in Saudi Arabia is seeking an accomplished Executive Director – Communication & Media to lead the complete communications, PR, and media strategy for a major international football tournament. This senior leadership position is responsible for shaping the event’s global narrative, driving communication strategy, and ensuring seamless operational execution across all media and communication channels.
Job Responsibility:
Develop and lead the overarching Communications & PR strategy for the tournament, ensuring alignment with national stakeholders and organisational leadership
Establish a unified and consistent narrative across all platforms
Advise senior leadership on public perception, sentiment shifts, reputational risks, and proactive narrative management
Lead international and domestic media relations, press engagements, interviews, briefings, and crisis communication responses
Approve high-impact communication materials including statements, press releases, and leadership messaging
Build strong relationships with global sports media, broadcasters, digital influencers, and strategic partners
Direct digital and editorial strategy across social platforms, content hubs, and multilingual communication assets
Ensure brand consistency, messaging accuracy, and compliance with media/broadcast frameworks
Oversee creation of press materials, storytelling campaigns, official publications, and media kits
Oversee all venue-based media operations, including media centres, mixed zones, press conference rooms, and tribunes
Lead the media accreditation programme, ensuring smooth processes for international media and broadcast partners
Coordinate readiness of media infrastructure, technology, equipment, and operational support across venues
Ensure seamless communication flows across marketing, operations, digital, protocol, security, and executive functions
Maintain alignment with national entities, strategic partners, and relevant oversight bodies
Drive crisis preparedness, scenario planning, and communication risk management
Track performance KPIs, sentiment analytics, and media reporting across global markets
Provide leadership with insights dashboards, reputation assessments, and real-time intelligence
Requirements:
15+ years in Communications, PR, or Media leadership roles within: major football tournaments
global sports organisations
international event operations
or large-scale, high-visibility public communication environments
Proven capability in global media engagement, narrative development, and complex multi-stakeholder management
Exceptional communication and strategic storytelling skills
Strong crisis communication and reputational management experience
Ability to operate in fast-paced, multicultural environments
Leadership experience managing diverse teams
What we offer:
Influence one of the region’s most prestigious international football events
Lead a communications programme with global visibility and impact
Be part of a dynamic organisation shaping the future of sport in Saudi Arabia