Executive & Digital Content Strategy Lead

• Define and evolve executive thought leadership strategy aligned to client priorities and key campaigns
• Develop core narratives, messaging frameworks, and editorial themes across executives and initiatives
• Partner with executives, communications, and business leaders to shape authentic, differentiated perspectives
• Translate business priorities into scalable thought leadership programs and content series
• Own Commercial PC YouTube channel strategy, including content pillars, audience targeting, and performance goals
• Develop and manage always-on content programming (e.g., series, episodic formats, campaign integrations)
• Partner with creative teams and COEs on concept development, production planning, and publishing cadence
• Ensure content aligns to broader campaign narratives and supports awareness, engagement, and conversion goals
• Drive performance optimization through insights, testing, and continuous improvement
• Define and execute LinkedIn Commercial PC strategy across corporate channels and executive presence
• Build channel-specific content strategies, including editorial calendars and platform-native formats
• Guide content development for executive posts, articles, and campaign amplification
• Partner with social COEs for publishing, amplification, and performance tracking
• Scale best practices for executive voice, engagement, and follower growth
• Lead end-to-end programming across thought leadership and content initiatives, from strategy through execution
• Manage commercial client programming calendar
• Partner with internal teams (campaigns, comms, web, social) and external agencies to deliver programs
• Act as the central point of coordination across stakeholders to ensure alignment and timely delivery
• Establish clear workflows, content pipelines, and production processes with execution teams
• Define success metrics across channels (engagement, reach, influence, conversion)
• Leverage data and insights to refine strategy, content mix, and programming effectiveness
• Deliver regular performance readouts and actionable recommendations to stakeholders

• Extensive experience in content strategy, executive communications, social media, digital marketing, or thought leadership
• Experience managing executive presence and content strategy on LinkedIn and YouTube
• Strong understanding of digital storytelling, editorial strategy, and audience engagement best practices
• Experience working cross-functionally with communications, creative, social, and campaign teams
• Strong project management and stakeholder management skills
• Experience leveraging analytics and insights to optimize content performance
• Excellent written and verbal communication skills
• Experience working in a B2B or technology company environment, either client-side or agency-side preferred
• Bachelor's or Master's degree in Marketing, Communications, Journalism, Business, or related field

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