Executive, Brand & Content

• Content Management: Executes and schedules content across all social media, digital, in-mall assets, outdoor media and other related touchpoints (Facebook, Instagram, Threads, TikTok, YouTube, newsletters, mobile app, website, etc)
• managing content calendars and publishing timelines aligned with marketing initiatives
• Community Management: Works together with external agency in responding to inquiries/comments and by monitoring MyTOWN’s online audience activity on social media/digital platforms to enhance brand narrative, activating a highly engaging MyTOWN community online
• Digital Advertising Operations: Coordinates paid media assets and ad specifications with internal team and external agency for integrated marketing campaigns, ensuring seamless workflow
• Reporting and Performance Analytics: Assist in data collection and tracking digital metrics, compiling paid media performance reports that supports business decisions
• Cross-functional Collaboration within Marketing and with other departments on relevant campaigns, activities and partnerships, to ensure campaign operational efficiency
• Campaign Execution: Accountable for the timely and accurate deployment of content and campaigns across all above-the-line and below-the-line platforms
• Social Media Performance: Accountable for maintaining and improving engagement, reach, and community interaction across owned channels
• Paid Media Operations: Accountable for accurate campaign setup, monitoring, tracking, and reporting of paid digital advertising activities
• Content Calendar Management: Accountable for ensuring all content is scheduled, published, and maintained according to approved timeline
• Community Management and Response: Accountable for timely audience engagement, customer interaction management, and escalation of issues requiring intervention
• Market Intelligence: Monitor market trends, competitors, customer insights, and campaign performance
• translate insights into strategy, action plans, and optimisation
• Best Practices: Share marketing best practices, customer insights, and innovative working methods across the portfolio
• IKEA Partnership: Collaborate with IKEA stakeholders strengthen customer engagement and destination positioning

• Minimum 1-2 years of marketing experience
• Knowledgeable in understanding of customer experience, digital and experiential marketing
• Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills
• Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

knowledge of other languages is an added advantage