Events Specialist

• Develop event concepts aligned with marketing goals, audience needs, and brand positioning
• Build detailed project plans, timelines, and budgets for all assigned events
• Conduct research to identify event opportunities, industry conferences, sponsorships, and partnership options
• Collaborate with cross‑functional teams (marketing, product marketing, sales) to define event objectives and success metrics
• Manage end‑to‑end logistics including venue and vendor coordination, catering, A/V needs, etc.
• Oversee registration platforms, event communications, and any instructions or guides for sales teams or presenters
• Coordinate shipping, booth setup, branded materials, and on‑site staffing for trade shows and conferences
• Serve as on‑site lead during events, ensuring smooth operations and quick problem‑solving
• Partner with the broader marketing team to develop promotional campaigns, email sequences, landing pages, and social content for events
• Ensure all event materials reflect brand guidelines and messaging consistency
• Support lead‑generation efforts by integrating event activities with CRM and marketing automation systems
• Track KPIs such as attendance, engagement, lead quality, and ROI
• Prepare post‑event reports with insights, performance analysis, and recommendations for future improvements
• Maintain an organized archive of event assets, vendor contacts, and best practices

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field
• 2-5 years’ experience of experience in event planning, marketing events, and trade shows
• Excellent organizational skills, ability to manage planning of multiple events at the same time
• Experience working in a fast‑paced marketing environment with cross‑functional collaboration
• Excellent communication and vendor‑management abilities
• Creative problem‑solver with a strong eye for brand experience and audience engagement
• Proficiency with event platforms (e.g., Cvent, Eventbrite), CRM/marketing automation tools (e.g., HubSpot, Salesforce), and basic design tools is a plus
• Comfortable working on‑site at events, sometimes requiring travel or non‑standard hours
• Strong collaboration skills

Proficiency with event platforms (e.g., Cvent, Eventbrite), CRM/marketing automation tools (e.g., HubSpot, Salesforce), and basic design tools is a plus