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The Events Sales Manager is responsible for contracting and closing local catering and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The position is responsible for achieving catering revenue goals by actively up-selling each business opportunity to maximize revenue. The incumbent implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
Job Responsibility:
Manages sales efforts for the hotel including local corporate and social catering
Works collaboratively with off-property sales channels to ensure sales efforts are coordinated
Responds to incoming catering opportunities for the hotel
Identifies, qualifies and solicits new catering business to achieve personal and hotel revenue goals
Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand
Closes the best opportunities for the hotel based on market conditions and hotel needs
Uses negotiating skills and creative selling abilities to close on business and negotiate contracts
Designs, develops and sells creative catered events
Maximizes revenue by up-selling packages and creative food and beverage
Manages catering sales revenue and operation budgets, and provides forecasting reports
Develops menus which drive sales
Executes and supports the operational aspects of business booked
Participates in and practices daily service basics of the brand
Monitors the effective resolution of guest issues that arise as a result of the sales process
Ensures successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and the company
Requirements:
High school diploma or GED
2 years experience in the sales and marketing, guest services, front desk, or related professional
2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
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