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We are seeking an experienced and strategic Events Marketing Manager to join our Demand Generation team and help drive pipeline growth, customer engagement, and brand awareness across North America. In this role, you will report to the Head of Demand Generation, AMER, and take ownership of strategy, planning, and execution for all third-party events — including industry conferences, partner events, and trade shows. You will also lean in to support field-led and customer-facing events (such as executive forums, user groups, and major customer summits) as business needs require. This role requires a strong blend of creativity, operational excellence, cross-functional collaboration with sales, marketing and product teams, and analytical rigor to ensure our event investments deliver measurable business impact.
Job Responsibility:
Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows, in alignment with marketing priorities, sales objectives and target personas
Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to ensure event goals, messaging, and deliverables are aligned and impactful
Own end-to-end event management — from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up
Evaluate and recommend new event opportunities to expand our presence in key markets and verticals
Support field and customer events (including user groups, customer summits, and regional roadshows) as part of the broader go-to-market strategy
Manage vendor relationships and negotiate cost-effective contracts that maximize ROI while maintaining brand quality and consistency
Define, track, and report key event KPIs such as leads generated, MQLs/SQLs, pipeline impact, and ROI, using insights to optimize future programs
Drive continuous improvement through data-driven analysis, stakeholder feedback, and best practice sharing across teams
Requirements:
5+ years of experience in event marketing and/or field marketing, preferably in B2B or SaaS environments
Proven success managing third-party events — including trade shows, conferences, and partner events — from strategy through execution
Strong project management skills, with the ability to handle multiple events simultaneously while maintaining attention to detail and deadlines
Demonstrated experience with vendor management, contract negotiation, and budget oversight
Familiarity with marketing automation and CRM systems (such as Salesforce, HubSpot, or Marketo)
Excellent communication and collaboration skills — comfortable working cross-functionally with marketing, sales, and product teams across time zones
Data-driven mindset, with experience measuring event performance and leveraging insights to drive improvement
Apply AI to optimize event performance, identify trends, and continuously improve targeting and engagement strategies
Ability to thrive in a fast-paced, dynamic environment, adapting quickly to shifting priorities and business needs
Nice to have:
Experience supporting customer or field marketing events (e.g., roadshows, executive roundtables, user conferences)
Experience using AI or automation tools within event marketing (e.g., for audience targeting, personalization, or post-event analytics) is a strong plus
Background in partner or ecosystem marketing
What we offer:
Competitive total rewards package
Broad range of medical, dental, and vision plans for employees and their dependents
Fertility healthcare and family-forming benefits
Four months of fully paid parental leave
401(k) + Employer Match
Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
Mental health benefits, including therapy and coaching, for employees and their dependents