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We are looking for an Events Marketing Manager to lead the creation and development of innovative event programs that scale globally. The Events Marketing Manager will lead the program strategy, event design including attendee and content experience, drive end to end creation to deployment plan and timeline, optimize program during fiscal year based on feedback. They will partner closely with corporate and field teams to build and execute these events and lead measurement and insights for the program.
Job Responsibility:
Event Strategy and Design: Applies business acumen and a customer-focused approach to design event programs directly support marketing campaigns and broader business objectives, ensuring each event delivers clear value and measurable outcomes
Program Management: Oversee the end-to-end planning and execution of events, managing timelines, budgets, resources, and risk to deliver seamless experiences. Coordinates with stakeholders on program design including blueprints, content development, marketing bill of materials, operational build with localization and field landing. Includes managing event program budget and overall timelines
Stakeholder Collaboration: Partner closely with marketing, sales, product, and executive teams to understand priorities, gather input, and ensure events are aligned with strategic goals. Develop trusted relationships with corporate product marketing and learning partners. Liaise with the field to capture insights and feedback, ensuring events support local needs and opportunities
Innovation and Optimization: Define key performance indicators (KPIs) for each event and track results. Use data-driven insights to refine future event strategies and ensure compelling content, formats and innovative experiences that drive participation
Embody our Culture and Values
Requirements:
2+ years business to business event design/execution experience or experiential/event marketing experience OR equivalent experience
Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 3+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience
3+ years marketing experience in a large multinational organization or creative/media agency
Experience with event platforms for registration, demand generation and digital event delivery
Experience setting KPIs and generating, analyzing and interpreting data