This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As Yotpo’s Event Marketing Manager, you will own the strategy and execution of field marketing programs across the US, driving measurable pipeline and revenue impact. You will partner closely with marketing and sales leadership to align event initiatives with GTM priorities and business goals. Events are one of Yotpo’s strongest lead generation channels, and we’re looking for a strategic, results-driven marketer who can build and scale a high-performing event portfolio—including trade shows, executive experiences, third-party conferences, and owned programs. This role is ideal for someone who thrives in a fast-paced environment, takes full ownership of outcomes, and is motivated by delivering measurable business results.
Job Responsibility:
Own Yotpo’s US field events strategy and execution, driving measurable pipeline and revenue impact aligned to GTM priorities
Develop quarterly event plans that support sales targets, vertical focus, and ABM initiatives
Lead end-to-end execution of owned and third-party events, ensuring strong positioning, engagement, and ROI
Drive cross-functional alignment with marketing, sales leadership, ABM, ops, and customer success to maximize event performance
Own budgets and ROI, forecasting spend and optimizing allocation based on performance data
Design pre- and post-event campaign strategy, including targeting, meeting generation, follow-up workflows, and pipeline tracking
Analyze performance and present insights to leadership, continuously improving the events program
Refine processes and mentor coordinators, elevating team execution standards
Requirements:
4+ years of experience in B2B event or field marketing
Proven ownership of event programs tied to pipeline and revenue goals
Strong understanding of the B2B sales funnel and GTM collaboration
Strategic thinker with strong operational execution skills
Experience managing budgets and reporting on ROI
Confident stakeholder manager and clear communicator
Able to travel within the US as needed
Nice to have:
Experience in B2B SaaS, ecommerce, or marketing tech
Experience partnering closely with ABM and sales leadership
Experience mentoring or managing junior team members