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Events Lead

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Heidi

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Location:
Australia , Melbourne, Sydney

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Category:
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Salary:

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Job Description:

As an Events Lead, you will own how Heidi shows up through live experiences. Reporting to the Head of Brand, you will define and deliver Heidi’s global events strategy, shaping how Heidi shows up through live experiences worldwide. This includes establishing our flagship event series, hackathons, employee experience moments, and curated experiences that reflect the brand at its best. You will set the global standard for quality and consistency, partnering with Field Marketing teams to support strong local execution while ensuring all Heidi events align to the broader brand strategy. This is a senior yet hands-on role. You’ll set standards, build systems, manage partners, and roll up your sleeves to execute key events yourself.

Job Responsibility:

  • Own global event standards - Define the playbooks, templates, and quality bar that guide event delivery across markets
  • Partner with Field Marketing teams - Enable and support in-market teams to execute events to a consistently high standard, while preserving flexibility for local nuance
  • Lead end-to-end execution - Deliver flagship events from concept through planning, budgeting, vendor management, and on-site delivery
  • Build scalable operations - Create clear timelines, run sheets, budgets, and coordination frameworks that make global event delivery predictable and repeatable
  • Manage agencies and vendors - Brief and lead external partners, ensuring strong creative output and operational excellence
  • Collaborate cross-functionally - Work closely with Brand, Marketing, Sales, Product, and Leadership teams to align messaging and execution
  • Continuously improve - Gather insights, refine formats, and raise the quality and impact of Heidi’s events over time

Requirements:

  • 6+ years’ experience in events, experiential marketing, or brand activations
  • Proven experience owning events end to end
  • Experience rolling out event formats across multiple markets
  • Strong cross-functional collaborator, comfortable working with senior stakeholders
  • Confident managing agencies and vendors
  • Highly organised with exceptional attention to detail
  • Comfortable operating in fast-moving, ambiguous environments
  • Proactive, accountable, and execution-focused
What we offer:
  • Flexible hybrid working environment, with 3 days in the office
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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