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The Events & Group Sales Manager will be a crucial, dual-focused role. The main task will be to drive and manage corporate group sales to meet and exceed targets, coupled with providing essential support and leadership in daily operations management and event coordination to ensure a seamless, high-quality guest experience.
Job Responsibility
Drive and manage corporate group sales to meet and exceed targets
Achieve and surpass annual sales targets across food, beverage, and room rental fees
Generate, prepare, and present comprehensive proposals, sales contracts, and coordinate site inspection visits for potential clients
Develop strategic action plans to effectively sell corporate event spaces
Proactively identify and develop new markets and revenue streams, introducing innovative sales methods to exceed market objectives
Work strategically with diverse business segments, including corporate, social, and associative groups
Contribute to updating budget forecasting processes and provide requested sales reports and analytics
Serve as the primary point of contact, ensuring quality, efficient, and prompt service for all group reservation and event inquiries from current and potential clients
Coordinate, finalize, and meticulously communicate event and reservation details to all relevant internal departments
Collaborate closely with the Operations Management team and kitchen concessionaires to guarantee a high level of client satisfaction
Lead and manage the on-site operations for large-scale events, ensuring strict adherence to all established service standards, company policies, and procedures
Execute the scheduled daily opening and closing procedures for the market, maintaining established standards and guidelines
Support the general management team with various tasks necessary for the smooth and efficient daily operation of the market
Actively engage with market clients (B2C and B2B) to gather feedback and ensure their satisfaction
Maintain a primary focus on the quality of daily operations, enhancing customer engagement, and providing effective staff supervision
Undertake any other related tasks as required by management
Requirements
A minimum of 3 to 5 years of progressive experience in a similar sales, events, and/or operations management position
Exceptional verbal and written communication skills with a proven ability to interact professionally and positively with clients, employees, and third parties, reflecting positively on the brand
Solid mathematical skills, including proficiency in basic arithmetic, budgeting, understanding profit/loss concepts, percentages, and variance analysis
Demonstrated ability to motivate and train staff, maintain team cohesion, and lead by example during operations
Proven ability to remain calm, courteous, and professional under pressure, with strong reasoning skills, good judgment, and the capacity to analyze and resolve operational and client issues effectively
Must be available and willing to work a flexible schedule, including days, evenings, weekends, and/or holidays, as necessitated by event schedules
A strong understanding of the restaurant/food service industry and the local corporate/events market is highly advantageous
Nice to have
Knowledge of Tripleseat or other similar event management software is a definite asset
Post-secondary education in Hospitality, Business Administration, or a related field is an asset
Industry-relevant training or certifications are viewed favorably