Events Director Automotive Expo China Job at CloserStill Media (Singapore)

Job Description

Join UKi Media & Events (part of CloserStill Media) as we expand our global portfolio into China. Automotive Testing Expo is the world’s leading event dedicated to the quality, safety, reliability and durability of vehicles, and is the premier launchpad in China for breakthrough technologies in automotive testing, evaluation and quality engineering. As part of our continued growth, this is an exciting new hire supporting our strategic expansion in the region. You’ll be joining a global organisation recognised for delivering market-leading B2B events and publications, with a strong reputation for innovation and industry impact. This role will be based in our Singapore office, working closely with international teams to drive the development and success of Automotive Testing Expo in China.

Job Responsibility

Overall responsibility for the shows performance leading the team across all disciplines
Ensure tactics are produced to manage the event program and budgets as well as resources and staff as directed by the Divisional Director/Managing Director
Proactively ensure the success of high profile events whilst maximising profits
Proactively liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities
Proactively manage the show budgets ensuring no overspend and maximum profitability for the business
Proactively support the company’s senior management team to ensure the smooth running of the company as and when required
Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the on-going growth and sustainability of the event – writing a business plan for the event (updated annually)
Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations
Ensure that marketing strategy is aligned with the event’s commercial objectives
Provide a strategic event floor plan in conjunction with the Operations Manager – designed to meet the budget target and optimise the visitors experience and ensure constant and consistent visitor stand traffic for exhibitors
Identify and implement (where possible) extra revenue streams and brand extension opportunities
Monitor and report competitor activity, taking actions where necessary
To get close to your market, understand its trends and develop your event around it
Overall accountability for setting annual P&L as well as for meeting and exceeding budgeted gross and net profit contribution of all four shows
Ensuring that the PO process is adhered to and any anomalies in the monthly management accounts are spotted early and acted upon
Ensuring credit control collects funds in a timely fashion and before each show opens
Provide a monthly report and forecast on show revenues, contribution, manpower and actions that are being taken for the shows to achieve budget
Write in conjunction with the show team the annual exhibition business plan factoring in KPIs and a P&L or each show
Day to day management of the event team
Set clear goals and objectives for all reporting staff
Set, monitor and evaluate performance targets (with the aid of CRM applications)
Create, monitor and evaluate individual bonus plans for the show team
Complete annual and mid-term staff appraisals as necessary
Recruit and interview new staff where necessary
Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary)
Motivate the team
Coach and develop the team in all aspects of their roles, creating transition map to expanded roles and promotion where appropriate
Interdepartmental –manage relationships with supporting departments, ensuring they are aligned to the event’s business objectives and commercial goals
To undertake any other duties as reasonably requested
Working with the operations director to develop an operational strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained
Ensure the operational plan is being delivered in an efficient and timely manner
Develop campaign strategy with the Marketing Director to meet overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
Personally manage all key industry partnerships in conjunction with Marketing Director
Develop an exhibitor campaign strategy including vertical and horizontal activity
Appoint contractors/suppliers/agencies with the Marketing Director as required
Conduct press/TV and radio interviews as necessary
Foster positive and professional relationships with key suppliers, associations, media and commercial partners
Manage the Show Managers and other sales staff
Lead by example – beyond team target, also responsible for delivering personal sales targets across the event under your management
Develop a campaign strategy with the sales team that meets and exceeds targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met
Support the sales team in developing new revenues streams and creative and complex sales such as sponsor
Visit and canvas at competitor and industry events
Run and manage the rebook process and rebook team
Role play the sales team regularly and share areas for enhanced sales performance and best practice
Manage the prospect database to ensure it is constantly updated and is fit for purpose falling in line with the companies CRM policy
Ensure a constant high quality of delivery in all prospect, exhibitor and partner communication ensuring the message is on point

Requirements

Proven experience leading large-scale events from concept to execution, with a strong record of delivering exceptional attendee experiences
Strategic thinker with the ability to translate organizational goals into innovative event concepts and measurable outcomes
Exceptional leadership skills, with experience managing cross-functional teams, partners, and vendors under tight timelines
Strong budget management and negotiation abilities, ensuring events are delivered on time and within financial targets
Excellent communicator who thrives in fast-paced environments and can solve problems quickly and calmly
Highly organized, detail-oriented, and committed to maintaining high standards of quality and professionalism
Comfortable using event management tools, data insights, and technology to enhance planning and execution

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