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Events Director — Global Payments & Liquidity

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States , New York ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

159000.00 - 305000.00 USD / Year
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Job Description:

Wells Fargo’s Global Payments & Liquidity (GPL) team is building a modern, integrated marketing function to accelerate our payments transformation. We’re looking for a strategic events and sponsorships leader who can create a commanding presence in the market, navigate complex contract negotiations, and turn industry moments and memorable client experiences into measurable brand lift and sales opportunities—working lean, moving fast, and collaborating across a matrix to get it done.

Job Responsibility:

  • Set the vision & roadmap for GPL’s events and sponsorships portfolio—owning strategy, tiering, calendar design, and a clear measurement framework tied to client engagement and commercial outcomes
  • Create a strong brand presence at conferences, industry forums, and owned experiences—elevating awareness and visibility of thought leadership, solutions, and client focus with executive decision-makers and influencers
  • Lead complex negotiations: structure sponsorship agreements, entitlements, and multi‑year event contracts
  • partner closely with Legal, Sourcing, Meetings & Events, and Finance to de‑risk commitments and secure best terms
  • Work with a sense of urgency and purpose: stand up agile planning, vendor management, run‑of‑show excellence, and standardized toolkits/playbooks for repeatable execution at scale
  • Leverage data for decisions: identify white space, audience concentration, and competitive presence
  • build a transparent dashboard for executive visibility and continual optimization
  • Drive cross-functional impact: partner with Sales, Product, Communications, and Wholesale Digital to connect event moments to storytelling, content, and commercial follow-through
  • Strategy & Execution: operationalize pre/during/post-event engagement—briefs, talk tracks, 1:1 meeting programming, lead capture, and post‑event insights-to-action
  • Team leadership: coach a high-trust, inclusive team (anticipated ~3 direct reports) and manage agencies/vendors to high standards, clear SLAs, and budget discipline
  • Collaborate across the enterprise to ensure alignment with brand standards, compliance requirements, and risk frameworks while maintaining speed and creativity

Requirements:

  • 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of management or leadership experience
  • Demonstrated ownership of an events/sponsorships portfolio with end-to-end responsibility—from strategy and budgeting to execution and post‑event optimization
  • Contracting and vendor management experience, including negotiating complex agreements and managing agencies
  • Proven ability to use data to prioritize and optimize a portfolio for industry visibility and business outcomes
  • Track record operating in dynamic, matrixed environments and collaborating across senior stakeholder groups
  • Ability to simplify, standardize, and scale without compromising quality

Nice to have:

  • Payments, money movement, or treasury exposure (B2B or B2C)—or demonstrated ability to quickly learn technical product spaces
  • Experience in regulated or large enterprise environments
  • Expertise connecting event investments to upper‑funnel brand metrics and commercial follow‑through (e.g., pipeline influence via sales collaboration)
  • Strong executive presence, communication, and storytelling skills
What we offer:
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Additional Information:

Job Posted:
March 26, 2026

Expiration:
April 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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