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Event Senior Sales Manager, Venues

United States, Nashville 44342.00 - 57644.00 USD / Year · Job Posted March 26, 2026
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Job Description

The Sr. Sales Manager, Venues leads the sales process for assigned groups and directs staff to effectively guide customers through their event experiences. Identifies solutions that meet customer goals and objectives, and utilizes all available tools to ensure maximum event and revenue capture from assigned customer base. Cultivates and maintains relationships with key hotel personnel to enhance the overall business relationship with hotel. Serves as a resource for large, high-end event production in venue location/region and supports team as needed with guidance and training. Leads and supports Company initiatives, business strategies and Core Values. This position supervises the Sales Manager and reports to the Sales Director or Director, Event Technology.

Job Responsibility

  • Lead the sales process for assigned groups and direct staff to effectively guide customers through their event experiences
  • Identify solutions that meet customer goals and objectives
  • Utilize all available tools to ensure maximum event and revenue capture from assigned customer base
  • Cultivate and maintain relationships with key hotel personnel
  • Serve as a resource for large, high-end event production in venue location/region
  • Support team as needed with guidance and training
  • Lead and support Company initiatives, business strategies and Core Values
  • Supervise the Sales Manager
  • Drive Results by soliciting and securing business through a proactive, consultative sales approach
  • Maximize revenue opportunity for assigned customers by creating effective strategies for per-event revenue growth
  • Create high-end, large event, advanced technology solutions for Encore’s existing and potential customers
  • Prepare and deliver compelling presentations
  • Effectively collaborate with vendors and other departments/divisions of the company to capture and service events
  • Attend site visits, pre-conference planning meetings, and appropriate venue meetings
  • Understand event cost structure and incorporate into solution designs
  • Deliver World-Class Service by cultivating and maintaining relationships with customers, venue personnel and various Encore supporting functions
  • Thoroughly research and understand customer history and previous experiences
  • Lead sales meetings, deliver group presentations, and facilitate budgeting and forecasting discussions with hotel partners
  • Value People by attending internal and external customer meetings
  • Address customer complaints and concerns, and effectively resolve issues
  • Do the Right Thing by ensuring all customer information is up to date and accurate in the Customer Relationship Management system (CRM)
  • Actively refer and guide customers through the Encore network
  • Maintain a healthy pipeline at all times that ensures achievement of established revenue targets
  • Ensure all known opportunities are in CRM and completely accurate and updated at all times
  • See the Big Picture by supporting the sales forecasting efforts at home location
  • Assist Director in setting sales quotas and assigning leads
  • Learn and adopt all SOPs related to the role and any new initiatives/programs that are implemented
  • Maintain knowledge of new product/service offerings and emerging technology supporting meetings and events
  • Support sales team members with pipeline management, creating effective sales strategies, and implementing best practices
  • Provide direct leadership and guidance to Sales Team members
  • Train, mentor and coach sales team members
  • Partner with Sales Team members to provide support and guidance on large complex events
  • Value People by promoting a culture of high performance, accountability and continuous improvement
  • Participate in regional or national committees as requested by sales leadership
  • Facilitate training at location or within home region as needed

Requirements

  • BS/BA or 3+ years of Encore or equivalent experience required
  • Minimum 2+ years of sales experience required
  • Prior sales experience in audiovisual, technology or hospitality experience preferred
  • Knowledge of sales process required
  • Ability to read and decipher financial reports and records
  • Technical aptitude, computer proficiency and CRM knowledge required
  • Superior communication and presentation skills

Nice to have

CAD and Oracle knowledge

What we offer

  • Comprehensive insurance options
  • Generous PTO
  • Company-matching 401(k)

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