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The Sr. Sales Manager, Venues leads the sales process for assigned groups and directs staff to effectively guide customers through their event experiences. Identifies solutions that meet customer goals and objectives, and utilizes all available tools to ensure maximum event and revenue capture from assigned customer base. Cultivates and maintains relationships with key hotel personnel to enhance the overall business relationship with hotel. Serves as a resource for large, high-end event production in venue location/region and supports team as needed with guidance and training. Leads and supports Company initiatives, business strategies and Core Values.
Job Responsibility:
Drive Results by soliciting and securing business through a proactive, consultative sales approach
Maximize revenue opportunity for assigned customers by creating effective strategies for per-event revenue growth
Create high-end, large event, advanced technology solutions for Encore’s existing and potential customers
Prepare and deliver compelling presentations that convey the value of Encore
Effectively collaborate with vendors and other departments/divisions of the company to capture and service events
Attend site visits, pre-conference planning meetings, and appropriate venue meetings
Understand event cost structure and incorporates into solution designs
Deliver World-Class Service by cultivating and maintaining relationships with customers, venue personnel and various Encore supporting functions
Thoroughly research and understand customer history and previous experiences
Lead sales meetings, deliver group presentations, and facilitate budgeting and forecasting discussions with hotel partners
Address customer complaints and concerns, and effectively resolve issues
Ensure all customer information is up to date and accurate in the Customer Relationship Management system (CRM)
Actively refer and guide customers through the Encore network
Maintain a healthy pipeline at all times that ensures achievement of established revenue targets
Ensure all known opportunities are in CRM and completely accurate and updated
Support the sales forecasting efforts at home location
Assist Director in setting sales quotas and assigning leads
Learn and adopt all SOPs related to the role
Maintain knowledge of new product/service offerings and emerging technology
Support sales team members with pipeline management, creating effective sales strategies, and implementing best practices
Provide direct leadership and guidance to Sales Team members
Train, mentor and coach sales team members
Partner with Sales Team members to provide support and guidance on large complex events
Promote a culture of high performance, accountability and continuous improvement
Participate in regional or national committees as requested by sales leadership
Facilitate training at location or within home region as needed
Requirements:
BS/BA or 3+ years of Encore or equivalent experience required
Minimum 2+ years of sales experience required
Prior sales experience in audiovisual, technology or hospitality experience preferred
Knowledge of sales process required
Ability to read and decipher financial reports and records
Technical aptitude, computer proficiency and CRM knowledge required