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Reporting to the Head of Events, you will drive event sales across the National Theatre’s commercial spaces, maximising revenue across all business streams including corporate, private and wedding events. You will be responsible for managing reactive and proactive sales activity, building strong client relationships, and ensuring seamless handover to planning and operations. This role requires exceptional communication skills, strategic thinking, a passion for hospitality, and the ability to deliver commercial growth while upholding the NT’s values of accessibility, inclusivity and sustainability.
Job Responsibility:
Convert incoming enquiries into profitable event bookings, meeting agreed response times and revenue targets
Create tailored proposals, manage follow-ups, and drive conversion through to contract and invoicing
Lead site visits and negotiations, ensuring a smooth handover to event planning and delivery teams
Proactively generate new business through targeted sales plans, networking, and market engagement
Maximise revenue by cross-selling across the NT estate and maintaining competitive pricing and packages
Build and nurture strong client relationships, delivering excellent service and securing repeat business
Maintain accurate CRM records (Delphi preferred), monitor conversion trends, and support sales reporting
Collaborate with internal teams and external partners to champion sustainability and deliver standout event experiences
Requirements:
Proven experience in event sales, preferably in hospitality or food & beverage, with a track record of hitting targets and driving revenue growth
Excellent communication and interpersonal skills, able to foster long-lasting client and stakeholder relationships
Strong multitasking abilities with exceptional attention to detail, ensuring accuracy across proposals, contracts and CRM systems
Confident working with budgets, contract negotiation, financial tracking and invoicing
Familiarity with CRM systems (Delphi preferred)
Works effectively with cross-functional teams, partners and suppliers
Adapts working patterns when necessary to meet business needs
Strong knowledge of the events and hospitality landscape and current trends
Represents the organisation with confidence and professionalism
Able to think outside the box to create engaging proposals and fresh commercial opportunities
What we offer:
Access to ongoing training and development opportunities through GROW program
Perks at Work – savings and discounts for everyday shopping and experiences
Generous holiday allowance with the option of to purchase additional leave
Private Pension scheme with a company match up to 6%
24/7 Employee Assistance Programme
Medicash Healthcare and Life Assurance
Long Service Rewards and recognition
15% off all outlets with the National Theatre, with a 25% discount in the Bookshop
Kerb Card - 50% discount on drinks and 20% discount on food at Seven Dials Market
Complimentary tickets to shows at the National Theatre (subject to availability)
O2 – last minute ticket offers for O2s show in our VIP box (subject to availability)
Onsite parking – parking is available at a discounted rate of £4 per day