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14forty Logo 14forty · Sales

Event Sales Manager

United Kingdom, London 43000.00 GBP / Year · Job Posted January 26, 2026
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Job Description

Reporting to the Head of Events, you will drive event sales across the National Theatre’s commercial spaces, maximising revenue across all business streams including corporate, private and wedding events. You will be responsible for managing reactive and proactive sales activity, building strong client relationships, and ensuring seamless handover to planning and operations. This role requires exceptional communication skills, strategic thinking, a passion for hospitality, and the ability to deliver commercial growth while upholding the NT’s values of accessibility, inclusivity and sustainability.

Job Responsibility

  • Convert incoming enquiries into profitable event bookings, meeting agreed response times and revenue targets
  • Create tailored proposals, manage follow-ups, and drive conversion through to contract and invoicing
  • Lead site visits and negotiations, ensuring a smooth handover to event planning and delivery teams
  • Proactively generate new business through targeted sales plans, networking, and market engagement
  • Maximise revenue by cross-selling across the NT estate and maintaining competitive pricing and packages
  • Build and nurture strong client relationships, delivering excellent service and securing repeat business
  • Maintain accurate CRM records (Delphi preferred), monitor conversion trends, and support sales reporting
  • Collaborate with internal teams and external partners to champion sustainability and deliver standout event experiences

Requirements

  • Proven experience in event sales, preferably in hospitality or food & beverage, with a track record of hitting targets and driving revenue growth
  • Excellent communication and interpersonal skills, able to foster long-lasting client and stakeholder relationships
  • Strong multitasking abilities with exceptional attention to detail, ensuring accuracy across proposals, contracts and CRM systems
  • Confident working with budgets, contract negotiation, financial tracking and invoicing
  • Familiarity with CRM systems (Delphi preferred)
  • Works effectively with cross-functional teams, partners and suppliers
  • Adapts working patterns when necessary to meet business needs
  • Strong knowledge of the events and hospitality landscape and current trends
  • Represents the organisation with confidence and professionalism
  • Able to think outside the box to create engaging proposals and fresh commercial opportunities

What we offer

  • Access to ongoing training and development opportunities through GROW program
  • Perks at Work – savings and discounts for everyday shopping and experiences
  • Generous holiday allowance with the option of to purchase additional leave
  • Private Pension scheme with a company match up to 6%
  • 24/7 Employee Assistance Programme
  • Medicash Healthcare and Life Assurance
  • Long Service Rewards and recognition
  • 15% off all outlets with the National Theatre, with a 25% discount in the Bookshop
  • Kerb Card - 50% discount on drinks and 20% discount on food at Seven Dials Market
  • Complimentary tickets to shows at the National Theatre (subject to availability)
  • O2 – last minute ticket offers for O2s show in our VIP box (subject to availability)
  • Onsite parking – parking is available at a discounted rate of £4 per day
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