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14forty Logo 14forty · Hospitality and Tourism

Event Sales Coordinator

United Kingdom, London Employment contract 36000.00 GBP / Year · Job Posted May 27, 2026
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Job Description

The Events Sales & Coordinator role sits at the centre of the commercial events journey, supporting the delivery of exceptional events while contributing to the proactive and reactive sales pipeline. You will coordinate event details from initial enquiry through to post-event follow-up, ensuring seamless communication, accurate documentation and strong client relationships. With light sales responsibilities, you’ll assist in converting enquiries, preparing proposals and supporting NT Food & Drink’s commercial ambitions.

Job Responsibility

  • Liaise with clients to understand event requirements, including food & drink, AV, décor and entertainment
  • Produce detailed event function sheets and secure client sign-off ahead of deadlines
  • Coordinate event details across internal teams to ensure smooth delivery
  • Attend planning meetings, sharing updates with all relevant departments
  • Ensure timely invoicing, processing payments and updating event quotes as required
  • Manage allergens and dietary requirements in accordance with policy
  • Oversee event handovers to operations teams, providing support on event days when needed
  • Collect and share post-event feedback with stakeholders
  • Support the conversion of incoming event enquiries by preparing proposals aligned with client needs and budgets
  • Respond to enquiries within agreed timeframes, escalating to senior team members where required
  • Assist with follow-up of proposals via phone or email to encourage conversion
  • Conduct site visits with prospective clients, supporting senior sales team in showcasing NT spaces
  • Cross-sell NT Food & Drink outlets and services to maximise commercial opportunities
  • Maintain accurate CRM records, ensuring all client interactions, proposals and updates are properly logged
  • Ensure accurate, on-time invoicing for all events
  • Track event finances, including charges, costs and payments within the CRM
  • Record all commercial event charges using Good Till
  • Build and maintain strong relationships with new and existing clients
  • Attend networking events, familiarisation trips and client entertaining as required
  • Conduct post-event follow-up to encourage repeat bookings and grow client loyalty
  • Build collaborative relationships with key partners: KERB Food, National Theatre, Levy UK&I
  • Maintain positive working relationships across internal departments including Food & Drink, AV, planning, operations, finance and visitor experience
  • Support event sales, operations and planning teams where needed
  • Champion NT Food & Drink sustainability initiatives in event planning and client conversations
  • Identify opportunities to convert high-level internal or corporate enquiries into commercial business

Requirements

  • Confident & Capable: You bring experience in event coordination and/or planning, ideally within the food and beverage or cultural sector
  • Dynamic & Driven: Collaborative and proactive, you thrive when working with cross-functional teams and external partners to bring events to life, balancing guest experience with commercial goals
  • Detail-Focused: You have an impeccable eye for detail
  • Flexible & Agile: Comfortable managing several events at once and able to adjust working patterns when needed to meet business demands
  • Financially Savvy: You confidently manage budgets, track event finances and work across a range of financial parameters to deliver value without compromising quality
  • Curious & Creative: You look for ways to innovate, enhance client experience and stay ahead of industry trends, bringing fresh ideas to the NT’s event offering

What we offer

  • Access to ongoing training and development opportunities through GROW program
  • Perks at Work – savings and discounts for everyday shopping and experiences
  • Generous holiday allowance with the option of to purchase additional leave
  • Private Pension scheme with a company match up to 6%
  • 24/7 Employee Assistance Programme
  • Medicash Healthcare and Life Assurance
  • Long Service Rewards and recognition
  • 15% off all outlets with the National Theatre, with a 25% discount in the Bookshop
  • Kerb Card - 50% discount on drinks and 20% discount on food at Seven Dials Market
  • Complimentary tickets to shows at the National Theatre (subject to availability)
  • O2 – last minute ticket offers for O2s show in our VIP box (subject to availability)
  • Onsite parking – parking is available at a discounted rate of £4 per day
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  • Handles customers’ requests by phone, on-line chat, email, and other channels
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