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Senior-level, data-driven Scanning, lead flow and reporting/metrics program manager to join Corporate Global Events team. This strategic role is designed for a professional with a proven ability to manage performance measurement and analytics across multiple large-scale, high-impact events. Leveraging an agile project management mindset and Six Sigma statistical methodologies, this leader will drive continuous improvement in scanning, lead flow optimization, and event ROI analysis.
Job Responsibility:
Design, manage, and deliver standardized and custom post-event reports for company-owned and third-party events
Analyze attendee data, engagement metrics, lead performance, and pipeline impact across the event portfolio
Synthesize insights and provide recommendations to inform event strategy, content, and audience engagement
Partner with Marketing Ops, Sales Ops, and Demand Gen to define lead capture processes and best practices across event types
Support the implementation of lead qualification frameworks and ensure systems are set up to track leads throughout the funnel
Advise on technology solutions and integrations for lead capture
Serve as the central liaison between the Global Events team and stakeholders across Sales, Marketing, and Data teams
Collaborate with event owners and program leads to determine KPIs for each event and align measurement strategy accordingly
Partner with internal analytics and tech teams to troubleshoot data discrepancies and improve data governance
Contribute to the development and documentation of event reporting frameworks, scorecards, and templates
Ensure reporting processes are scalable, repeatable, and aligned to overall governance standards
Advocate for data quality and consistency across event programs and marketing systems
Support onsite data collection efforts
Provide post-event debriefs and contribute to executive-level summaries and presentations
Requirements:
5–7 years of experience in event marketing, marketing operations, or business analytics
Proficiency with tools such as Salesforce, Marketo, Tableau, Excel, Power BI, Access and event platforms like Cvent, Stova or RainFocus
Strong analytical mindset with the ability to interpret complex data and communicate insights clearly
Proven experience building stakeholder alignment and driving process improvements
Excellent project management, communication, and problem-solving skills
Comfortable working in a hybrid environment with global teams and timelines
Willingness and ability to travel up to 30-40%
Certifications in Six Sigma and Agile Project Management
Nice to have:
Experience supporting executive- and field-facing events across enterprise audiences
Familiarity with data privacy and compliance standards related to lead capture (GDPR, CCPA)
Experience with data visualization platforms and storytelling with data
What we offer:
Health & Wellbeing benefits
Personal & Professional Development programs
Unconditional Inclusion environment
Comprehensive suite of benefits that supports physical, financial and emotional wellbeing
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