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We are seeking an experienced Event Registration and Audience Manager to join HPE and ensure a seamless registration process and exceptional audience experience. This role requires expertise in registration/systems management and the ability to lead cross-functionally while managing large-scale projects.
Job Responsibility:
Develop and execute the attendee registration strategy, including the creation and management of registration forms, processes, and communication plans
Collaborate with the marketing team to promote registration and ensure maximum attendance
Oversee the setup and maintenance of the registration platform, including troubleshooting any technical issues
Ensure data integrity and accuracy within the registration system
Create and implement audience engagement strategies to enhance the attendee experience before, during, and after the conference
Manage audience segmentation and tailored communication plans to cater to different attendee groups
Coordinate with the event production team to design audience flow, seating arrangements, and access control
Address and resolve attendee inquiries and issues promptly and professionally
Monitor and analyze registration data to track trends, identify opportunities for improvement, and report on key metrics
Provide regular updates to senior management on registration status, audience demographics, and engagement levels
Conduct post-event analysis to assess the success of registration and audience management strategies and make recommendations for future improvements
Work closely with internal teams, including marketing, sales, customer support, and IT, to ensure a cohesive approach to event registration and audience management
Liaise with external vendors and partners, such as registration platform providers and event logistics companies, to ensure seamless execution
Requirements:
Minimum of 10 years of experience in event registration and audience management, preferably for large-scale conferences or corporate events (10,000+ attendees)
Proficiency in event registration platforms (e.g., Cvent, Rain Focus, Eventbrite) and CRM systems
Strong analytical skills and the ability to interpret data to drive decision-making
Excellent organizational and project management skills with the ability to handle multiple tasks simultaneously
Exceptional communication and customer service skills
Ability to work under pressure and meet tight deadlines
Flexibility to travel and work irregular hours as required by event schedules
Nice to have:
Bachelor’s degree in Event Management, Marketing, Business Admin (or related field)
Accountability
Action Planning
Active Learning
Active Listening
Business Planning
Coaching
Commercial Acumen
Creativity
Critical Thinking
Customer Insights
Data Analysis Management
What we offer:
Comprehensive suite of benefits that support physical, financial and emotional wellbeing
Specific programs catered to helping you reach career goals
Unconditional inclusion and support for varied backgrounds
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