Event Production & Brand Activation Specialist Job at Aquent (Hartford)

Job Description

The Event Production Team produces compelling, world-class experiences and programming that elevate the Travelers brand. As an Event Production & Brand Activation Specialist, you will bridge the gap between creative design and operational execution. You will bring the Travelers story to life across various touchpoints—incorporating high-impact videos, set designs, presentations, tradeshow booths, and curated merchandise. This role blends creative design capabilities with robust project management. You will have a direct hand in shaping how our brand is experienced by executives, business partners, and external audiences alike.

Job Responsibility

Design Event Assets: Concept and produce high-quality digital and print assets, including email headers, digital badges, event signage, posters, and presentation content (PowerPoint/video assets)
Print Production Management: Lead the end-to-end print production process, including vendor bidding, proofing, quality control, and deadline management
Sponsorship & Ad Execution: Facilitate field management sponsorship ad requests and build out customizable ad templates
Optimize the Online Store: Manage the Travelers Online Store content, including homepage updates, new item curation, and seasonal promotional refreshes
Program Leadership: Own the execution of ongoing recognition programs (e.g., new hire kits, diversity initiatives, apparel) and the annual Holiday Merchandise Program
Vendor & Inventory Logistics: Collaborate with external suppliers on item curation, maintain optimal inventory in brand/promotional closets, and proactively recommend product updates based on performance
On-Site & Tradeshow Support: Lead operational logistics for tradeshows and smaller events, including booth setup, staffing, and coordination
Pre- & Post-Event Logistics: Own the preparation of critical event materials (e.g., “Know Before You Go” guides, nametags, signage, packing checklists) and manage post-event debrief collection
Program Development: Develop, launch, and manage a volunteer employee “Brand Ambassador” program to scale event impact
Vendor & Budget Tracking: Coordinate with external vendors to validate contracts, ensure seamless on-site arrangements, and assist with event expense tracking

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Event Management, or a related field
3+ years of professional experience in event marketing, creative production, or brand communications
Portfolio Required: Demonstration of basic to intermediate graphic design capabilities
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent graphic design software, alongside advanced Microsoft PowerPoint skills
Proven ability to manage multiple overlapping projects, track budgets, and meet strict deadlines
Exceptional written and verbal communication skills
confidence interacting with stakeholders at all levels, including senior executives
A highly organized, detail-oriented problem solver who thrives on bringing creative concepts to life from inception to execution

Nice to have

Experience with Workfront or similar project management tools
Experience with print production processes and logo merchandise/apparel decoration methods

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Event Production & Brand Activation Specialist

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