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The Event Marketing Specialist is responsible for the planning and execution of North America events. They will handle logistics, such as venue selection, catering, and transportation. They will also be responsible for marketing the event and coordinating with vendors. An exciting opportunity for a bold, self-starter, a new position in Highspots Demand Generation team, perfect for someone looking to unleash their creativity and build memorable event experiences that drive pipeline and delight customers. The ideal candidate will be responsible for executing a fully integrated field marketing plan aligned with the revenue goals of the business, focused on building high-quality net new pipeline and accelerating existing pipeline.
Job Responsibility:
Plan and execute a wide range of events: This includes trade shows, virtual workshops, field events (dinners, happy hours, etc)
Manage all event logistics: From venue selection and contract negotiation to catering, A/V setup, and on-site coordination
Manage event budgets: Track expenses, negotiate with vendors, and ensure events stay within budget guidelines
Collaborate with internal and external stakeholders: Work closely with marketing, sales, and other departments to align events with company objectives. Build strong relationships with vendors and partners
Promote events and drive attendance: Develop marketing materials, manage event registration, and execute pre-event communication strategies
Measure event success and report on key metrics: Analyze event data to assess ROI and identify areas for improvement
Willingness to travel 15% of the time (2x quarter)
Requirements:
Proven experience: 2-3 years of experience in event planning and execution
Strong project management skills: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines
Excellent communication and interpersonal skills: Ability to build rapport with diverse stakeholders, communicate clearly and concisely, and resolve conflicts effectively
Budget management experience: Experience developing and managing event budgets
Analytical skills: Experience analyzing attendee data, market trends, and campaign performance to develop and execute impactful event strategies that drive engagement, generate leads, and achieve business objectives
Nice to have:
Proficiency in event technology: Familiarity with event management software, registration platforms, and virtual event tools
Familiarity with marketing automation tools and CRM systems (Salesforce) – Marketo is a Plus!
What we offer:
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health