Event Marketing Manager Job at 360 Resourcing Solutions (London)

Job Responsibility

Campaign planning and execution
Build and own the campaign plan for 25 events per year across EU, US and APAC
Develop phased, multi-channel campaigns from initial launch through to on-site — covering email, LinkedIn Ads and organic, press releases and editorial
Tailor messaging and targeting to distinct audience personas: clinical ops leaders, supply chain professionals, CROs and specialist vendors
Coordinate campaign sequencing across Marketing, Delegate Sales and Production
Lead generation and commercial support
Drive delegate registrations and sponsor acquisition through targeted outreach and content-led campaigns
Partner with Sales to align campaign activity with pipeline goals and account-level targeting
Manage HubSpot workflows and list segmentation for event-specific campaigns
Track, report and present campaign performance metrics
Content and messaging
Develop compelling event copy and promotional content grounded in Arena's value proposition
Produce LinkedIn content that leads with insight and stakes
Brief and coordinate with design, PR and editorial where needed
Maintain consistency with GlobalData Healthcare brand standards across all channels
On-site and cross-functional
Attend events on-site across the UK, US and APAC, supporting on-the-ground activation and building direct relationships with delegates and sponsors
Act as the marketing point of contact for Production, Delegate Sales and external suppliers during event build and delivery phases
Feed post-event insights back into the campaign planning cycle

Requirements

3+ years' experience in B2B marketing, with demonstrable ownership of campaigns from brief to delivery
Proven track record running event marketing campaigns (registrations, delegate acquisition, or sponsorship support)
Strong working knowledge of HubSpot or equivalent marketing automation platform
Confident planning and managing multi-channel, multi-market campaigns simultaneously
Excellent written communication: clear, direct, audience-aware copy across email, LinkedIn and web
Comfortable working independently, setting priorities, and managing competing deadlines without close supervision
Data-driven: able to interrogate campaign metrics and translate them into clear reporting for stakeholders

Nice to have

Experience in Life Sciences, pharma or healthcare B2B marketing
Familiarity with clinical trials, CROs, or regulated industry environments
Exposure to paid LinkedIn advertising and campaign optimisation
Experience coordinating cross-functional campaign activity (Sales, Production, Delegate teams)
Comfortable presenting campaign performance to senior internal stakeholders

What we offer

In addition to a rewarding career, we support our GlobalData Heathcare colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com
GlobalData Healthcare believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData Healthcare is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable

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Event Marketing Manager

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