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The Event Marketing Manager plays a key role in the successful strategic development and delivery of events. Working closely with the Event Leader, this role requires the ability to understand market and customer insight and partners with sales teams to align campaigns and messaging that drive awareness, lead generation, and event attendance. The role designs and delivers international marketing programmes and strategies to support products, services, and market sectors, using a mix of channels such as digital, print, and broadcast. It collaborates cross‑functionally with sales, technical, and wider marketing teams to plan and implement effective marketing strategies. This is a marketing role for an experienced candidate requiring strong practical and conceptual expertise within marketing, alongside working knowledge of related disciplines. The role involves developing marketing strategy, solving complex problems, working independently with minimal guidance, and leading projects or owning ongoing initiatives. The Product Marketing Manager also acts as a trusted resource, supporting and sharing knowledge with colleagues.
Job Responsibility
Develop and deliver insight‑led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy
Use market intelligence, customer insight, and data to identify growth opportunities and expand audience reach
Partner closely with Sales to align messaging, enablement, and account‑based marketing initiatives
Plan and deliver integrated marketing activity across appropriate channels to drive awareness, leads, and attendance
Act as the voice of the customer, bringing audience insight into planning and decision‑making
Build and maintain strong relationships with industry partners, associations, media, and key stakeholders
Manage external suppliers, including PR agencies and other marketing service providers
Own and manage marketing budgets, tracking spend, forecasting costs, and optimising investment to maximise impact
Represent the brand as the on‑site marketing lead at events and industry forums
Lead projects or own ongoing initiatives, contributing to the long‑term success and positioning of the portfolio
Requirements
Proven experience delivering marketing strategies and campaigns, ideally within a product, event, or B2B environment
Strong ability to use insight and data to inform decisions and measure impact
Experience working collaboratively with sales and cross‑functional teams
Clear, inclusive communication skills, both written and verbal
Confidence managing multiple priorities and solving complex problems independently
Experience building effective relationships with internal and external stakeholders
Comfortable taking ownership of projects and contributing to shared goals
Commitment to inclusive, accessible marketing practices and continuous improvement
Knowledge of the aviation or airport sector would be an advantage
Nice to have
Knowledge of the aviation or airport sector
What we offer
Generous holiday allowance with the option to buy additional days
Health screening, eye care vouchers and private medical benefits
Wellbeing programs
Life assurance
Access to a competitive contributory pension scheme
Save As You Earn share option scheme
Travel Season ticket loan
Electric Vehicle Scheme
Optional Dental Insurance
Maternity, paternity and shared parental leave
Employee Assistance Programme
Access to emergency care for both the elderly and children
RECARES days, giving you time to support the charities and causes that matter to you
Access to employee resource groups with dedicated time to volunteer
Access to extensive learning and development resources
Access to employee discounts scheme via Perks at Work