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Adyen is looking for an experienced events marketing manager to help build and execute on a local event strategy to meet brand and sales objectives. The ideal candidate will be a highly organized, innovative thinker with strong communication skills and the ability to adapt to changing business needs. Based in our Amsterdam office and reporting to the Head of Marketing, you will collaborate with local and global stakeholders to create and deliver impactful event programs. Your responsibilities will span the entire event lifecycle, from ideation and development to execution and performance analysis, to ensure alignment with our broader business objectives.
Job Responsibility:
Work cross-departmentally with commercial functions to design and implement a comprehensive event calendar for the Benelux region that aligns with global Marketing priorities
Manage the execution of events end-to-end, including content and program development, experience and design, vendor management, communications and promotion, as well as tracking campaign execution across platforms like Marketo and Salesforce
Continuously evaluate the effectiveness of events through detailed analysis of key business metrics such as revenue impact, cost efficiency, and attendee satisfaction, applying insights to optimize future initiatives
Formulate and manage a budget across your event portfolio
Requirements:
4+ years of proven experience in organizing both large events, conferences and more bespoke event formats
Experienced project manager who enjoys working in a fast paced and international environment
Strong stakeholder management skills and the ability to collaborate with commercial teams such as Sales and Marketing teams on local and global level
Commercially-savvy and understands how to deliver impact and ROI
Ability to work with a high degree of autonomy and think strategically and creatively
You have full professional proficiency (written and verbal) in English
Ability to travel domestically and internationally 20%
Nice to have:
B2B event experience is a plus
Experience with marketing automation (Marketo) and CRM (Salesforce) and event tooling (Cvent, Jifflenow) is a plus