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As an Event Marketing Manager (m/f/d) at SCAYLE, you will own and shape our SCAYLE marketing events end to end – from strategy and concept to execution and performance analysis. With a primary focus on Europe and regular travel, you will create impactful B2B event experiences that strengthen the SCAYLE brand and drive growth through increased reach and high-quality lead generation. Over time, the role could also support selected event initiatives in the U.S. as we continue to scale internationally.
Job Responsibility:
Own the end-to-end execution of SCAYLE’s B2B events (online & offline), including trade shows, executive dinners, networking events, partner activations, and hosted parties
Plan, track, and optimize event budgets in close collaboration with Marketing and Demand Generation
Develop and evolve scalable event formats, creating new concepts together with media and ecosystem partners
Collaborate closely with Brand, Content, Paid Marketing, and Sales to support GTM, demand generation, and pipeline goals
Act as the main point of contact for internal stakeholders, external agencies, service providers, and partners
Measure event performance against defined KPIs and translate insights into clear optimization actions
Requirements:
A completed university degree in media and communication studies, business administration or a comparable qualification
2–3 years of experience independently managing trade fairs, conferences or large-scale B2B or B2C events
A proactive, structured and hands-on working style with a strong sense of ownership
Excellent communication skills and a customer- and solution-oriented mindset