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The Event Marketing Manager leads the strategy, planning, execution, and measurement of experiential marketing initiatives, including trade shows, conferences, brand activations, and virtual events. This role is pivotal in driving brand visibility, generating leads, and creating memorable experiences that align with business goals. The ideal candidate is both strategic and hands-on, with deep knowledge of event logistics, cross-functional collaboration, and post-event ROI analysis.
Job Responsibility:
Develop and manage a comprehensive event marketing strategy aligned with broader marketing and sales objectives
Lead end-to-end planning and execution of events including logistics, vendor selection, budgeting, contract negotiation, and on-site coordination
Partner closely with sales, product, and creative teams to ensure events are aligned with go-to-market plans and brand messaging
Develop event promotional strategies across digital, email, and social channels
Measure event effectiveness through KPIs such as registration, attendance, pipeline contribution, and post-event engagement
Manage post-event reporting and optimization efforts
Stay current on event trends, technologies, and competitive activities to drive innovation
Requirements:
5+ years of event marketing experience, preferably in B2B or agency environments
Proven success managing events with 100+ attendees and multi-vendor coordination
Strong communication, budget management, and negotiation skills
Experience with event platforms (e.g., Cvent, Splash), CRM tools (Salesforce), and marketing automation (e.g., HubSpot, Marketo)
What we offer:
medical, vision, dental, and life and disability insurance