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The Event Marketing Lead at Canary will be responsible for identifying, planning and executing events that will drive revenue and grow Canary’s brand, primarily in the US and Canada, with some scope in LATAM. In this role, you will own the whole event process—from high-level strategy to on-site execution—while coordinating and refining how we engage customers and prospects before, during and after the show.
Job Responsibility:
Lead event strategy for our US and Canada market
Help drive demand generation goals by creating events that will drive leads and build pipeline
Build project plans for events and work streams
Coordinate with third parties, including event managers, contractors, etc.
Build strong relationships with cross-functional stakeholders across Marketing, Sales, Customer Success, and Product teams
Support the team to exceed program targets including registration, attendance, engagement, customer growth and new business pipeline
Execute on in-event logistics for key trade shows and conferences
Coordinate Growth, Design and Content teams on booth graphics, messaging, event presentation decks and ensure pre and post-event outreach is planned
Iterate on in-booth experiences and swag that will drive foot traffic to Canary at trade shows
Use best in class program technology, materials, systems, marketing, and event targeting to take each event to the next level
Create and experiment on event strategy for our emerging markets in LATAM
Requirements:
5+ years of event marketing experience
BA/BS, ideally in marketing, communications, PR, or other related field
Detail oriented & organized with strong project management skills
Ability to work cross functionally with marketing, sales, executive leadership, product, customer success and manage external relationships with contractors, vendors etc.
Demonstrated ability to manage multiple projects and priorities
Excellent written and verbal communication
Experience with Google Suite, Salesforce (or other CRM) and ClickUp (or other project management tool)
Proactive self-starter
Ability to travel up to 20%
Nice to have:
Driving demand to event programs at a B2B SaaS company is a big plus
What we offer:
Canary Days: company wide days off each month
Self Improvement Club: budget towards purchases for personal goals
Professional Development Chats: budget for cross functional professional development
Travel Reimbursement: stipend for visiting offices in New York, San Francisco or Dallas
Personal Travel Reimbursement: credit towards stay at a hotel that Canary works with