Event Marketing Coordinator Job at Zip (London)

Job Description

Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to launch our campaigns effectively to drive the most ROI of each event. You will be responsible for managing the logistics, design, reporting, and budgeting of in-person, third-party sponsored events. You will work closely across departments with sales, brand and product marketing, demand gen, and customer marketing.

Job Responsibility

Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
Maintain asana and/or other project management of event production.

Requirements

2+ years in experience in event marketing or management
Experience working in or with sales
Strong project management skills
Excellent written and verbal communication skills - including copywriting.
Proven ability to manage multiple projects and deadlines in a fast-paced environment.
Analytical mindset with experience in data-driven decision making.
Creative thinker with a passion for storytelling and audience engagement.
Capable of thriving in a fast-paced setting with meticulous attention to detail

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Event Marketing Coordinator

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