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Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As an Event Marketing Associate, you’ll play a key role in executing Via’s event and field marketing strategy, ensuring the seamless delivery of global events, webinars, and conferences. You’ll be responsible for managing event logistics, optimizing CRM data, and identifying opportunities to enhance our industry presence and drive engagement. Your efforts will directly contribute to the team’s demand generation strategy and help build strong relationships with Via partners worldwide.
Job Responsibility:
Manage event logistics – coordinate booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations
Optimize lead management – scrub, format, and upload contact lists
ensure accurate CRM and campaign tracking in Salesforce and Hubspot
Research industry opportunities – identify relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence in the field
Support strategic event planning – assist in venue research, vendor coordination, and execution of large-scale events like summits and workshops
Leverage data for insights – track event performance, analyze engagement, and refine strategies for future activations
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