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The hiring company is a major shopping and dining destination located on a famous seafront promenade. This establishment offers a wide array of retail options, including high-end fashion and a large department store, as well as a variety of restaurants and a cinema. It is a key landmark that attracts a diverse mix of shoppers and diners.
Job Responsibility:
Campaign and Event Management: Lead the planning, execution, and post-mortem analysis of all mall-wide events and marketing campaigns. This includes developing and implementing strategies to increase footfall and drive sales
Promotional Space Management: Achieve and exceed income targets for all advertising and promotional spaces within the mall by attracting external clients and managing their on-site activations
Retailer and Stakeholder Relations: Cultivate strong relationships with retailers, tenants, and external agencies to ensure consistent brand messaging and to coordinate joint promotional activities and events
Brand and Communication Strategy: Develop and maintain a cohesive brand image through all print and on-site communications. Create compelling copy for all traditional marketing materials
Market Intelligence and Reporting: Stay updated on market trends and consumer behavior to develop effective strategies. Prepare comprehensive reports on campaign performance and promotional space revenue
Requirements:
Diploma/Bachelor's Degree in Marketing, Communications, Public Relations or a related field
3-5 years of experience in a marketing or marcom role, with a strong focus on events and campaigns
Prior experience in the retail or mall industry is a plus
Driven, ambitious, and assertive character
Strong communication skills and leadership qualities
Open to candidates ready to step up into an Assistant Manager role
Nice to have:
Prior experience in the retail or mall industry is a plus
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