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CloserStill Media Logo CloserStill Media · Sales

Event Director

Singapore, Singapore · Job Posted January 15, 2026
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Job Description

Join UKi Media & Events (part of CloserStill Media) as we expand our global portfolio into China. Automotive Testing Expo is the world’s leading event dedicated to the quality, safety, reliability and durability of vehicles, and is the premier launchpad in China for breakthrough technologies in automotive testing, evaluation and quality engineering. As part of our continued growth, this is an exciting new hire supporting our strategic expansion in the region. You’ll be joining a global organisation recognised for delivering market-leading B2B events and publications, with a strong reputation for innovation and industry impact. This role will be based in our Singapore office, working closely with international teams to drive the development and success of Automotive Testing Expo in China.

Job Responsibility

  • Assume overall responsibility for show revenue and profit performance, personal sales, leading the sales team, recruitment and management of sales agents, and influencing across all disciplines to ensure goals are met
  • Ensure tactics are produced to manage the event program and budgets as well as resources and staff
  • Proactively ensure the success of events whilst maximising profits
  • Liaise with partners and other departments to ensure the smooth running of events
  • Support the company’s senior management team to ensure the smooth running of the company as and when required

Requirements

  • Achieve against personal and team SPEX (sponsorship and exhibition stand) sales targets
  • Manage the sales agent network and sales team
  • Recruit and manage territory sales agents
  • Lead by example – push beyond team target and deliver personal sales targets
  • Develop a campaign strategy with the sales team that meets and exceeds targets
  • Ensure that the sales plan is on track to meet targets and budget
  • Support the sales team in developing new revenues streams and creative and complex sales such as sponsorship
  • Visit and canvas at competitor and industry events
  • Role play with the sales teams regularly
  • Ensure the prospect database is kept up to date
  • Ensure a constant high quality of delivery in all target prospect, exhibitor and partner communication
  • Maintain an active bellwether database and sales plan
  • Ensure a successful on-site rebook is achieved
  • Develop a plan, execute new revenue opportunities, and develop new show adjacencies
  • Foster positive and professional relationships with key suppliers, associations, media, and commercial partners
  • Manage key venue relationships in partnership with official show partner
  • Manage official show partner
  • Through research, analysis, developing relationships and market intelligence, implement strategies and initiatives to ensure the on-going growth and sustainability of events
  • Write a business plan for your events in collaboration with the commercial director
  • Produces a coherent brand strategy for your events
  • Ensure your brand and event strategy ties in and leverages UKi media assets
  • Ensure that marketing strategy is aligned with the event’s commercial objectives
  • Provide a strategic event floor plan in conjunction with the operations director or manager
  • Identify and implement (where possible) extra revenue streams and brand extension opportunities
  • Monitor and report competitor activity
  • Get close to your market, understand its trends, and develop your events around it
  • Overall accountability for meeting and exceeding budgeted gross and net profit contribution of shows
  • Ensure credit control collects funds in a timely fashion
  • Provide a weekly show report and forecast on show revenues
  • Write in conjunction with the show team the annual exhibition business plan factoring in KPIs and a P&L for each show
  • Manage relationships with supporting operations, marketing, and production departments
  • Manage show partner relationship and reporting, setting, and monitoring clear goals
  • Set clear goals and objectives for all reporting staff
  • Set, monitor, and evaluate performance targets (with the aid of salesforce)
  • Complete annual and mid-term staff appraisals as necessary
  • Recruit and interview new staff where necessary
  • Assess, develop, and coach all reporting staff
  • Motivate the team
  • Coach and develop the team in all aspects of their roles
  • Undertake any other duties as reasonably requested
  • Develop an exhibitor marketing campaign strategy including materials, pitch decks, and lead generation activities
  • Personally manage all key industry partnerships in conjunction with marketing director or brand manager
  • Develop campaign strategy with the marketing director / brand manager to meet overall visitor numbers
  • Conduct press/TV and radio interviews, as necessary
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