CrawlJobs Logo

European Senior Media Analytics and Effectiveness Manager

blu-digital.co.uk Logo

Blu Digital

Location Icon

Location:
United Kingdom , Watford

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

My client is looking for a European Senior Media Analytics and Effectiveness Manager to join their team based just outside of London. The role has a particular focus on campaign tag management across multiple markets, tagging and tracking of assets across Europe as well as the development and delivery of optimisations to improve the measurement, attribution, and performance of omnichannel media plans. Day to day you will be a source of media analytics expertise, actively researching and embedding innovations within paid media, data, and technology.

Job Responsibility:

  • drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
  • focus on campaign tag management across multiple markets
  • tagging and tracking of assets across Europe
  • development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
  • source of media analytics expertise
  • actively researching and embedding innovations within paid media, data, and technology
  • supporting GA4 migration
  • audit analytics usage and metrics, including objects, tags, and reporting elements
  • developing custom analytics JavaScript to create events and triggers in Google Tag Manager
  • regularly ensuring integrity and accuracy of client's tagging environment
  • leading on up-to-date tagging & tracking specifications, SDRs, quality assurance, implementation, and fixes
  • digital layer configuration and validation

Requirements:

  • hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
  • in-depth knowledge of data privacy, analytics, consent management
  • experience in media/digital/ecommerce analytics

Additional Information:

Job Posted:
December 26, 2025

Icon
Blu Digital - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for European Senior Media Analytics and Effectiveness Manager

Senior Performance Media Manager

This role will act as the lead performance marketing manager for all performance...
Location
Location
Norway , OSLO
Salary
Salary:
Not provided
https://www.circlek.com Logo
Circle K
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Digital channel generalist
  • Proven experience in digital performance marketing
  • Strong communication, interpersonal skills, and project management skills with the ability to collaborate with cross-functional teams
  • Proficiency in Excel, spreadsheets, and reporting tools to analyze and present campaign performance
  • Strong analytical skills and experience using analytics tools like Google Analytics, Google Tag Manager and/or other performance tracking tools
  • Experience in working with martech tools such as DMP (if not with the tools but at least should be able to sketch the usability of these tools)
  • Experience with A/B testing, conversion rate optimization, and data-driven decision-making
  • Proficiency in English
Job Responsibility
Job Responsibility
  • Develop and implement performance marketing strategies for Circle K’s European Markets to deliver business objectives
  • Lead performance marketing for B2B, B2C Loyalty, Search and other performance-led EU-wide projects in Circle K
  • Develop and lead Circle K’s performance marketing approach across categories and markets including KPI definition, event set-up and optimisation, a/b testing and budget optimisation
  • Collaborate with local market specialists and commercial teams to adapt and localize performance improvements
  • Collaborate with the wider European Media team in Circle K to ensure performance best-practice is being considered and implemented as part of wider media plans
  • Support, and where relevant lead, marketing technology rollouts in Europe to support digital marketing performance e.g. dynamic creative optimisation
  • Collaborate with the digital performance team to measure customer life-time value and define digital product specific media measurement plans
  • Monitor performance, analyse results, and provide actionable insights to improve future campaigns
  • Support the development and execution of social media strategies in our legacy European markets
  • Stay up to date with digital media trends, technologies, and best practices, and proactively recommend new approaches to drive effectiveness
Read More
Arrow Right

External Communications Vice President

As an External Communications VP based in Paris, you’ll play a pivotal role in s...
Location
Location
France , Paris
Salary
Salary:
Not provided
barclays.co.uk Logo
Barclays
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Background in a global or European financial institution
  • Understanding of the financial media landscape across Europe and global tier 1 media
  • Experience advising senior leaders and influencing decision‑making in complex, fast‑moving environments
  • Proven ability to manage PR agency relationships and deliver integrated communications activity across multiple markets
  • Established media relationships and capability to communicate effectively, both in writing and in person
  • Skilled at navigating sensitive issues, planning and prioritising workloads, operating independently, and collaborating within a global communications team
Job Responsibility
Job Responsibility
  • Delivery and execution of the bank’s external communications strategy
  • Development of strategy aligned campaigning/ tactical content/ news flow
  • Maintenance of external stakeholder relationships, such as media outlets and industry groups
  • Reputational risk minimisation and management for the Bank and its senior leadership
  • Advise key stakeholders, including functional leadership teams and senior management
  • Manage and mitigate risks through assessment
  • Demonstrate leadership and accountability for managing risk and strengthening controls
  • Collaborate with other areas of work
  • Create solutions based on sophisticated analytical thought
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders
What we offer
What we offer
  • Hybrid working
  • Structured approach to hybrid working with fixed 'anchor' days
  • Supportive and inclusive culture and environment
  • Commitment to flexible working arrangements
  • International scale offering incredible variety, depth and breadth of experience
  • Chance to learn from a globally diverse mix of colleagues
  • Encouragement to embrace mobility
  • Fulltime
Read More
Arrow Right

Senior ATL Marketing Manager

Are you a visionary marketer ready to drive transformative impact across leading...
Location
Location
Spain , Madrid
Salary
Salary:
Not provided
auto1.com Logo
AUTO1 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment
  • Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage
  • Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns
  • Extensive experience in managing agency and media supplier relationships at a senior level
  • Outstanding communication and presentation skills
  • fluency in English is essential
  • Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable
  • Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset
  • High motivation, adaptability, and a commitment to challenging the status quo and driving innovation
Job Responsibility
Job Responsibility
  • Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube
  • Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives
  • Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools
  • Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth
  • Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders
  • Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery
  • Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts
  • Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands
What we offer
What we offer
  • Working-from-home options
  • Flexible working hours
  • 30 days of vacation
  • Dedicated education budget for online courses, conferences and training
  • International and diverse working environment
  • Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
  • Special offers on used cars for you, your family, and your friends
  • Free access to Headspace
Read More
Arrow Right

Performance Marketing Manager

As a Performance Marketing Manager, you will take the lead in shaping and execut...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
disney.com Logo
Disney
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree level education in a relevant field or equivalent experience in e-commerce marketing, ideally within a European multi-channel retailer
  • Significant experience in the B2C digital marketing landscape, managing multiple performance marketing campaigns, budgets, and costs
  • Proven ability to work cross-functionally with internal and external stakeholders to achieve shared objectives, and build effective relationships at all levels
  • Strong working knowledge of analytics and performance marketing systems (e.g. Omniture, Google Analytics), and acquisition channels such as paid search, affiliates, and SEO
  • Demonstrated ability to manage, coach, and develop team members, adopting a data-led and analytical approach
  • Commercially minded, with a good grasp of brand management and ROI generation, and the confidence to propose creative ideas
  • Excellent MS Excel skills and exceptional attention to detail
  • Outstanding time management, organisation, and the ability to prioritise and meet deadlines whilst remaining flexible
  • Fluent in English (verbal and written), with other European languages considered an asset
  • culturally sensitive
Job Responsibility
Job Responsibility
  • Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs across all current and prospective markets
  • Oversee the execution and management of the overarching marketing strategy within digital paid media performance channels, including but not limited to affiliates, paid search, display, and paid social platforms
  • Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets
  • Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation as required
  • Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction
  • Direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition
  • Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign return on investment
  • Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks
  • Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team with campaign activation, monitoring, and reporting
  • Assess paid channel performance in partnership with our agency team and identify opportunities for strategic budget allocation
What we offer
What we offer
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST
  • Fulltime
Read More
Arrow Right
New

Senior Director - Auto industry and batteries

Europe's leading advocates for clean transport and environment are looking for a...
Location
Location
Belgium , Brussels
Salary
Salary:
Not provided
transportenvironment.org Logo
Transport & Environment
Expiration Date
May 31, 2026
Flip Icon
Requirements
Requirements
  • At least 10 years of relevant professional experience, including experience in senior leadership roles
  • Proven experience of successful team leadership and management, building high-performing teams
  • Proven ability to drive fundraising initiatives and oversee financial allocations to large teams to maximize impact
  • Strong strategic thinking and leadership skills, with the ability to turn vision into results
  • Proven track record in policy development, and high-level advocacy, ideally with EU institutions
  • Demonstrated experience in one or more of the following areas: industrial policy, batteries and raw material or automotive
  • Exceptional communication and influencing skills, with the ability to translate complex issues into compelling narratives
  • Ability to critically interrogate analytical outputs and steer strategic research directions
  • A collaborative, thoughtful and supportive leadership style aligned with T&E's values
Job Responsibility
Job Responsibility
  • Define the organization's strategy for road transport decarbonization
  • Develop T&E's strategy on all things automotive with a specific focus on the industry's transformation and battery supply chains
  • Build and lead a high-performing team of directors and expert leads
  • Develop and drive forward a coherent, high-impact strategy for the transformation of Europe's vehicle industry
  • Ensure strategies are grounded in robust evidence, analysis and real-world dynamics
  • Identify emerging political and industrial trends and translate them into strategic opportunities for T&E
  • Ensure strategies are politically relevant and communicated effectively
  • Ensure strong delivery against both long-term vision and short-term policy windows
  • Build and maintain a cohesive, dynamic and high-impact culture
  • Ensure that advocacy, analysis, communications and partnerships are aligned to maximize impact
What we offer
What we offer
  • competitive salary and benefits
  • lots of flexibility
  • a great workplace with smart, motivated and fun colleagues
  • chance to dedicate your energy and brainpower to solving one of humanity's greatest challenges: halting climate change and transforming the road transport industry
  • Fulltime
Read More
Arrow Right
New

Kitchen Sales & Order Fulfilment Co-worker

We are the ones meeting our customers – in our stores, online, in our catalogue ...
Location
Location
Canada , Kelowna
Salary
Salary:
21.88 CAD / Hour
https://www.ikea.com Logo
IKEA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong attention to detail with the ability to manage multiple priorities
  • Excellent customer service and sales skills
  • Ability to quickly identify customer needs and recommend solutions
  • Confident, approachable, and strong interpersonal communication skills
  • Passion for IKEA products, home furnishing, and sustainability
  • Minimum 6 months experience in a high-volume sales or customer service environment
  • Comfortable working in a physically demanding, fast-paced environment (including lifting upto 23kg)
  • Flexibility to work Saturday, Sunday, Monday, and Friday shifts
Job Responsibility
Job Responsibility
  • Engage customers and provide expert advice on kitchen solutions, with a focus on compact kitchen selling
  • Support and process inbound kitchen orders accurately and efficiently
  • Actively approach customers, assess needs, and recommend suitable products and services
  • Maintain strong knowledge of products, services, delivery options, and promotions
  • Ensure the sales area is well-stocked, organized, attractively merchandised, and correctly priced
  • Contribute to team and store sales targets
  • Support daily operations, including physically handling products and maintaining store readiness
  • Complete an initial 3-month warehouse onboarding period and transition to kitchen planning and sales
  • Collaborate with team members and provide support as needed
What we offer
What we offer
  • Wellness days (in addition to your vacation days!)
  • Extended health, dental, and vision coverage (for you and your family)
  • RRSP with IKEA contribution matching options
  • Eligibility for our annual IKEA bonus incentive plan
  • Flexible spending account
  • Life insurance
  • Merchandise and restaurant discounts (plus free drinks and different healthy meal options in the co-worker restaurant, where available)
  • Parental leave
  • Bereavement leave
  • Employee assistance program (that helps you support your mental, physical, and financial wellbeing)
  • Fulltime
Read More
Arrow Right
New

Forward Deployed AI Strategist

As a Forward Deployed AI Strategist, you will serve as the lead technical strate...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
devrev.ai Logo
DevRev
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in solution architecture or consulting roles, focused on enterprise-scale, customer-facing software implementations
  • Hands-on experience with generative AI tools, cloud platforms (AWS, GCP, or Azure), and modern integration patterns (APIs, webhooks, pipelines)
  • Strong understanding of customer priorities, with the ability to translate business needs into technical execution plans
  • A problem-solver with a growth mindset, skilled in crafting scalable and future-proof architectures
  • Exceptional ability to convey complex technical and business concepts to diverse stakeholders, both technical and non-technical
  • Proficiency with project planning tools and methodologies
  • capable of managing multiple solution tracks and timelines
  • Proven ability to define and track success through OKRs, KPIs, and tangible business outcomes
  • Background in SaaS or enterprise platforms, with understanding of extensibility and multi-tenant design principles
  • Bachelor's degree in Computer Science, Engineering, or related discipline
Job Responsibility
Job Responsibility
  • Own Customer Context: Deeply understand customer business domains, systems, and OKRs/KPIs to guide solution design
  • Architect AI Transformation: Design and document AI-driven workflows, agents, skills, and system integrations that align with customer goals and industry best practices
  • Be a Trusted Advisor: Build strong partnerships with customer stakeholders as their technical counterpart, delivering confidence in our platform’s capabilities
  • Translate & Coordinate: Bridge the gap between pre-sales/CS and engineering, ensuring requirements are actionable and outcomes measurable
  • Design Reusability: Architect modular, scalable solutions that can be extended across customers and verticals
  • Drive Delivery: Collaborate with Applied AI engineers to oversee solution implementation, ensuring architectural alignment and execution excellence
  • Support Pre-Sales: Partner with sales engineers and customer teams to scope new opportunities, define technical requirements, and provide input on feasibility and effort
  • Lead Innovation: Stay ahead of emerging trends in AI, software integration, and business transformation—and bring that insight to our solution designs
  • Maintain Quality & Compliance: Ensure all solutions meet performance, security, and compliance standards
Read More
Arrow Right
New

Enterprise Sales Engineer - West & Central

At DevRev, Enterprise Sales Engineers are customer-obsessed technical profession...
Location
Location
United States
Salary
Salary:
Not provided
devrev.ai Logo
DevRev
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master’s degree in Computer Science, Engineering, or related field
  • 5+ years of experience in B2B SaaS Sales/Solution Engineering focused on Enterprise accounts
  • Proven track record delivering demos, workshops, technical proposals, and proofs of value
  • Familiarity with enterprise sales methodologies (e.g., Command of the Message, MEDDICC)
  • Strong discovery and consultative selling mindset
  • Excellent communication and storytelling abilities, comfortable with both technical and executive stakeholders
  • Skilled presenter and whiteboard communicator
  • Effective cross-functional collaborator across Sales, Product, and Customer Success
  • Adaptive in unstructured environments
  • Flexible team player who embraces all tasks
Job Responsibility
Job Responsibility
  • Provide expert technical guidance throughout the sales cycle, addressing customer questions with clarity and confidence
  • Partner with Account Executives to understand use cases, uncover pain points, and design tailored solutions
  • Deliver engaging product demos, PoCs, and proofs of concept that showcase DevRev’s differentiators and business impact
  • Contribute to RFP/RFI responses and create compelling proposals aligned to customer needs
  • Build strong relationships as a trusted technical advisor and ensure smooth handoffs to Customer Success
  • Translate business challenges into DevRev-aligned architectures and scalable solutions
  • Support customization, integrations, and configurations in collaboration with Product and Engineering
  • Provide early-stage onboarding support and issue resolution when needed
  • Deliver workshops, bootcamps, certifications, and co-create joint service offerings
  • Train sales teams on product updates, technical capabilities, and competitive positioning
  • Fulltime
Read More
Arrow Right