This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
My client is looking for a European Senior Media Analytics and Effectiveness Manager to join their team based just outside of London. The role has a particular focus on campaign tag management across multiple markets, tagging and tracking of assets across Europe as well as the development and delivery of optimisations to improve the measurement, attribution, and performance of omnichannel media plans. Day to day you will be a source of media analytics expertise, actively researching and embedding innovations within paid media, data, and technology.
Job Responsibility:
drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
focus on campaign tag management across multiple markets
tagging and tracking of assets across Europe
development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
source of media analytics expertise
actively researching and embedding innovations within paid media, data, and technology
supporting GA4 migration
audit analytics usage and metrics, including objects, tags, and reporting elements
developing custom analytics JavaScript to create events and triggers in Google Tag Manager
regularly ensuring integrity and accuracy of client's tagging environment
leading on up-to-date tagging & tracking specifications, SDRs, quality assurance, implementation, and fixes
digital layer configuration and validation
Requirements:
hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
in-depth knowledge of data privacy, analytics, consent management
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