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European Senior Media Analytics and Effectiveness Manager

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Blu Digital

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Location:
United Kingdom , Watford

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

My client is looking for a European Senior Media Analytics and Effectiveness Manager to join their team based just outside of London. The role has a particular focus on campaign tag management across multiple markets, tagging and tracking of assets across Europe as well as the development and delivery of optimisations to improve the measurement, attribution, and performance of omnichannel media plans. Day to day you will be a source of media analytics expertise, actively researching and embedding innovations within paid media, data, and technology.

Job Responsibility:

  • drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
  • focus on campaign tag management across multiple markets
  • tagging and tracking of assets across Europe
  • development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
  • source of media analytics expertise
  • actively researching and embedding innovations within paid media, data, and technology
  • supporting GA4 migration
  • audit analytics usage and metrics, including objects, tags, and reporting elements
  • developing custom analytics JavaScript to create events and triggers in Google Tag Manager
  • regularly ensuring integrity and accuracy of client's tagging environment
  • leading on up-to-date tagging & tracking specifications, SDRs, quality assurance, implementation, and fixes
  • digital layer configuration and validation

Requirements:

  • hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
  • in-depth knowledge of data privacy, analytics, consent management
  • experience in media/digital/ecommerce analytics

Additional Information:

Job Posted:
December 26, 2025

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