Europe Influencer Marketing Senior Manager Job at Plaud (Amsterdam)

Job Description

We are seeking a strategic, data-driven, and relationship-obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function. This role is responsible for strategy, execution, team management, creator selection, performance optimization, and ROI ownership across UK, FR, DE, IT and ES. You will grow a portfolio of creators from mid-tier to top-tier, across tech, business, productivity, healthcare, sales, and vertical professional communities — driving awareness, conversions, and brand trust. This is a high-visibility role with significant ownership and direct business impact.

Job Responsibility

Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives
Lead, mentor, and scale a high-performing influencer team
Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks
Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc
Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships
Build professional creator relationships based on trust, creativity, and measurable performance
Own end-to-end execution: briefing, content review, approval, tracking, and optimization
Coordinate product seeding, sample scripts, and content enablement
Partner with Product Marketing to craft tailored messages for each vertical audience
Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue
Maintain a performance dashboard
Report weekly and monthly insights, learnings, and recommendations
Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns
Collaborate with Marketing Team for testimonial and case-study content
Work with Legal on contracts, compliance, usage rights, and disclosures

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics
Proven experience leading a team
Strong negotiation and long-term partnership-building skills
Deep understanding of content performance levers
Strong analytics, project management, communication, and cross-functional skills
Ability to leverage AI to enhance work efficiency

What we offer

Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success
High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity
Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency
Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires
Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity

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Europe Influencer Marketing Senior Manager

Job Description

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What we offer

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